Apple Genius

Psychological Trickery Of Apple Geniuses

The Huffington Post UK | Posted 29.10.2012 | UK Tech

The psychological training undertaken by Apple geniuses has been revealed in a training Manual uncovered by tech site Gizmondo. The huge tome incl...

Apple's 'Genius' Olympic Ads Draw Huge Negative Backlash

Huffington Post UK | Michael Rundle | Posted 28.09.2012 | UK Tech

Apple's adverts have always divided opinion - and annoyed somebody. Usually they just come across a little bit smug - think the Mac vs. PC campaig...