Children growing up today are past masters at mobile. They're weaned early onto digital, their little minds soothed, calmed and cajoled with touchscreen time. As parents, we marvel at how quickly mere babes in arms master the swipe, double tap and pinch zoom.

Standing in the stadium crowd watching Lady Gaga earlier this month, I along with 55,000 other fans lifted my phone and took a photo. On my way home from the gig, I flipped through the montage of photos, gifs and videos I had made during the evening and one image stood out from all the rest.

One of the truly great things about augmented reality - or AR for short - is its almost endless potential to refresh our take on the simple, everyday things in life by effectively them for our digital age.

Cast your mind back five years ago. If you work in media, marketing, business or tech, you'll no doubt remember a debate that raged in blogs, board rooms and bars after work. Was there really a business case for the then new-fangled craze of Social Media?

Over the last decade, the aesthetic of design has become a major factor in the advancement of technology. An AR contact lens is an interesting and discreet development but people don't like to put things in their eyes, so for the future of AR it is better to focus on the development of a membrane as thin as a contact lens that can display digital information.