UK Ar

Good Service Can Still Be Futuristic

Michelle Mulvey | Posted 13.10.2013 | UK Universities & Education
Michelle Mulvey

Ultimately the in-store experience should be there to enhance customer service. These experiences should be extensions of the excellent customer care already being provided. If I visit a store to buy a pair of jeans using the Me-Ality Size-Matching Station but there is no-one to help me find the jeans or make well informed recommendations on products, what's the point?

Educating Beta - Why Kids Need to get Behind the Apps and Learn to Code

Tamara Sword | Posted 19.01.2013 | UK Tech
Tamara Sword

Children growing up today are past masters at mobile. They're weaned early onto digital, their little minds soothed, calmed and cajoled with touchscreen time. As parents, we marvel at how quickly mere babes in arms master the swipe, double tap and pinch zoom.

If a Tree Falls in the Forest and Nobody's There to Tweet it...

Tamara Sword | Posted 27.11.2012 | UK Tech
Tamara Sword

Standing in the stadium crowd watching Lady Gaga earlier this month, I along with 55,000 other fans lifted my phone and took a photo. On my way home from the gig, I flipped through the montage of photos, gifs and videos I had made during the evening and one image stood out from all the rest.

Reality Bytes: Remaking the World with our Mobiles

Tamara Sword | Posted 12.11.2012 | UK Tech
Tamara Sword

One of the truly great things about augmented reality - or AR for short - is its almost endless potential to refresh our take on the simple, everyday things in life by effectively them for our digital age.

Everything You Always Wanted to Know About Augmented Reality but Were Afraid to Ask

Tamara Sword | Posted 24.09.2012 | UK Tech
Tamara Sword

Cast your mind back five years ago. If you work in media, marketing, business or tech, you'll no doubt remember a debate that raged in blogs, board rooms and bars after work. Was there really a business case for the then new-fangled craze of Social Media?

What Is AR & How Can It Change the Way We See the World?

James Poyner | Posted 27.01.2012 | UK Tech
James Poyner

Over the last decade, the aesthetic of design has become a major factor in the advancement of technology. An AR contact lens is an interesting and discreet development but people don't like to put things in their eyes, so for the future of AR it is better to focus on the development of a membrane as thin as a contact lens that can display digital information.