Ultimately the in-store experience should be there to enhance customer service. These experiences should be extensions of the excellent customer care already being provided. If I visit a store to buy a pair of jeans using the Me-Ality Size-Matching Station but there is no-one to help me find the jeans or make well informed recommendations on products, what's the point?
Over the last decade, the aesthetic of design has become a major factor in the advancement of technology. An AR contact lens is an interesting and discreet development but people don't like to put things in their eyes, so for the future of AR it is better to focus on the development of a membrane as thin as a contact lens that can display digital information.