When it comes to infidelity it seems there are strong parallels to battling enticement in other areas of life, for example resisting fattening foods. How faithful your partner is likely to be might be predicted by their general ability to exert self-control.
Too skinny isn't good of course, and in women a small waist but ample butt is a good thing biologically, since as we've seen recently, such an hour glass figure is perfect for supplying the lipids an unborn baby needs for brain development.
Researchers based at the University of Colorado and the Illinois Institute of Technology have just published a study which examines what they describe as a 'subtle form of sex discrimination', occurring when attractive women are discriminated against in job interviews, because they are pretty.
A series of psychology experiments have confirmed for the first time that while tougher economic times decrease desire for most items, they also reliably increase women's yearning for products that boost their attractiveness.
It seems red lipstick can help us to exude confidence and power. But there's also an overtly sexual element to the red lip. Studies confirm that red lipstick draws attention to the mouth, especially from the opposite sex.
So yes, if you see me, feel free to gaze upon me with wonder. That is my gift to the world. But remember there is a human connected to this magnificent set of teeth and thrilling hair. A very, very good looking human being.
There has been a great deal of negative feedback to Samantha Brick's Daily Mail article Why Women Hate Me For Being Beautiful. I don't understand why. I completely empathise with Samantha's plight, for I too have the burden of incredible attractiveness to bear.
This week singer Adele said that the way to her heart was to make her laugh. Her love CV, according to the tabloids, shows that she's not interested in looks. Instead she needs a man to be both funny and passionate.