The nervous Remain camp frames the issues in terms of pessimism. The emboldened Leave camp in turn emphasises optimism. Take back control! Don't listen to Project Fear! More trade, less Brussels! Fewer immigrants! Yes, leaving is risky - but we Brits like risks! Don't trust Dave!
The use of the NHS as a political football in this campaign is sickening. Amid such bluster it's hard to discern what's right but I'm convinced that being a member of the European Union is the best bet for our most treasured public service.
The United Kingdom is the fifth biggest economy in the world, the eighth biggest manufacturer. Our universities, judicial system, culture, and our historic values of equality and human rights are the envy of the world. None of this is dependent on being in a Cold War-era trade bloc, and it certainly isn't dependent on the abdication of our decision-making to an undemocratic political union.
The aftermath of the referendum will hardly bring a descent into biblical darkness. What it will indicate however is what and how we thought during our vote, and it is our responsibility to contend with that with courage and reflection, not timidity and deflection.
Today Labour set out the choice facing the British public in just under two weeks. It's a choice between Labour investment in growth, jobs and skills on the one hand and even more Tory austerity on the other.
According to an ICM poll for the Fawcett Society, women are more than twice as likely to be undecided as to how they will vote on June 23rd. They are also less likely to state that either the 'Leave' or 'Remain' camp has addressed their concerns... One thing is clear, the public debate could benefit from a greater diversity of voices.
Let's ignore the lies and nonsense about Turkey and about there being a magic pot of money left over after Brexit; let's reject the scapegoating of those who boost our economy: let's vote decisively to Remain and let's consign the far-right of the Conservative Party and UKIP, the country's lunatic fringe, to the dustbin of history where they belong.
No serious person can accuse the leaders of the largest democracies in the world of being part of some giant conspiracy. Our allies have their own interests, as well as ours, at heart when they take these positions. They cannot, and should not, be dismissed.
Private renters are being failed by a housing market stacked against them and it is time for a serious shift in power towards this growing group of consumers... There is a huge amount of support for reforming renting and banning fees, but the people who still need convincing are those on the Government benches.
From last month many workers under the age of 25 will have discovered that their pay package is substantially less than their older colleagues. People who are doing the same job and have the same level of experience are finding that they are being treated differently by their employer.
Now, if that's a price you're willing to pay in order to try and slash net migration, just you go ahead and vote to leave the EU on June 23. But if you're gainfully employed by a small business, you might want to think twice.
It's the biggest consumer decision any of us will ever make. It affects our economy, foreign policy, immigration policy, security and sovereignty. Our vote on whether the UK should leave the EU will reverberate through our lifetimes, and those of our children and grandchildren. If you've already made up your mind how to vote, good. I'm not campaigning - I don't want to change it. If you haven't, my aim is to help you ignore the spin and sales to weigh up the right decision for you, your community, our nation and the wider world too.
Europe really matters for British music. Last year, one in four albums sold across Europe was by a British artist and, for almost half of UK record labels, at least a quarter or more of the revenues they earn outside of the UK comes from trading in Europe. In fact for a fifth of labels, this figure rises to 75% or more.
When I recently told a colleague that I want the UK to leave the EU, she expressed considerable dismay that someone of my background - mixed-race, working class, comprehensive education - was lining up with far-right racists. Such a misguided view of the people who support Brexit does a disservice to the millions of Britons up and down the UK, who are now in a majority that understands why it is morally, politically and economically essential for Britain to leave the EU.
The EU is far from perfect. I haven't been afraid to criticise it before, and I won't hesitate in the future. But on balance, the risks of leaving are far greater to working people than staying in. We need to build on the protections we have, not gamble them away.
In the past few weeks, the British people have been accused not only by the EU but by their own leaders here, shockingly, of being small-minded, ignorant, economically illiterate, and even 'horrible racists' for wanting to leave the EU.