Young people and teenagers are far less likely than adults to know where to turn for help, and research shows that if parents think they would know if their daughter was being abused by a boyfriend, they are kidding themselves. Only a tiny minority of teenage victims would tell a parent. The new criminal offence is a significant step forward.
This week Wayne Rooney received a slap on the wrists from the Advertising Standards Authority for passing off a blatant advertisement for Nike as a personal tweet. It's the latest in a long line of examples of major companies getting it wrong - and getting caught out - when it comes to 'hidden' marketing on social networks.