B2b

Making Essential Technology Desirable

Juan Lobato | Posted 07.03.2014 | UK Tech
Juan Lobato

What makes us as consumers choose one brand over another? Is it the price? Is it the software? Or does it simply come down to our own preference? It is fair to say that we have, in today's society, become inundated with choices. The question is therefore; when it comes to technology, and more specifically 'essential technology', what makes a consumer choose one product over another?

Companies Need to Put Data at the Heart of All Communications Strategies

Sara Benwell | Posted 29.03.2014 | UK
Sara Benwell

Data has always been important in communications, but it has never been more critical than it is now. In today's world, newspapers are facing increasing pressure to cut costs and produce more news in less time.

Digital Brings Back the Art of Debating

Dominique Busso | Posted 18.03.2014 | UK Tech
Dominique Busso

According to Danish academic and renowned futurist of the digital age, Thomas Pettitt's we have left behind the Gutenberg Parenthesis - the period after Gutenberg's invention of the printing press in the 15th century to the present day - and we are now living in a Pre-Gutenberg time.

What Colour Is Your Business?

Mark Young | Posted 24.12.2013 | UK
Mark Young

B2B sales and marketing has had to wake up a bit. No longer is it about pouring badly targeted messages through fax machines in offices across the lan...

Top 10 Tips on Starting a B2B Business

Raconteur Media | Posted 01.04.2013 | UK
Raconteur Media

Freddie Ossberg, Founder and CEO of Raconteur Media and winner of Young Entrepreneur of the Year 2010, gives tips on putting your business plans into ...

Touchy-Feely Nonsense? Why Making a Connection is Essential to Sealing a Deal

Russell Ward | Posted 10.02.2013 | UK
Russell Ward

If you walk into Starbucks and ask for a cheeky hazelnut latte, then the barista making your coffee will ask you your name. Alan, you will reply, or Rosie, or Lord Voldemort if you're feeling silly - and then they will put your name on the cup, ready for you to pick up.

Even James Bond is Changing his Preferred Poison

Alistair Niederer | Posted 24.12.2012 | UK Entertainment
Alistair Niederer

Bond is famous for only ever drinking Martini - shaken not stirred - and yet in this film he only drinks beer. And not just any beer - Bond only drinks Heineken, because they sponsored the production of the movie.