Making Essential Technology Desirable

Juan Lobato | Posted 07.03.2014 | UK Tech
Juan Lobato

What makes us as consumers choose one brand over another? Is it the price? Is it the software? Or does it simply come down to our own preference? It is fair to say that we have, in today's society, become inundated with choices. The question is therefore; when it comes to technology, and more specifically 'essential technology', what makes a consumer choose one product over another?

Even James Bond is Changing his Preferred Poison

Alistair Niederer | Posted 24.12.2012 | UK Entertainment
Alistair Niederer

Bond is famous for only ever drinking Martini - shaken not stirred - and yet in this film he only drinks beer. And not just any beer - Bond only drinks Heineken, because they sponsored the production of the movie.