It matters if you buy a house, get engaged, get married and have a baby in that order. But it matters more if you don't. They are the reason my colleague's face drops when she sees pictures of her friends with houses and husbands on Facebook, while she raises her son in a rented flat with her boyfriend.
We've had selfies, belfies, babies with crazy hair, hot dog legs, pet shaming and planking, so it was only a matter of time before #MilkDrunk babies became a thing. If you've been anywhere near social media in the past few days you'll have seen the avalanche of interest in this phenomenon known to parents everywhere.