Belinda Parmar

Get Your Geek on This Christmas!

Belinda Parmar | Posted 13.02.2013 | UK Tech
Belinda Parmar

It's that time of year. Frost is in the air and mince pies are in the oven. Bells are ringing. Tills are ringing louder. The big day is fast approaching and we're well aware that Santa's sleigh is practically full. But since we've been extra-specially nice this year, I'm sure he's got time to listen to a few late requests...

Should a Mobile Network Give You Something Back?

Belinda Parmar | Posted 19.01.2013 | UK Tech
Belinda Parmar

It's hard for a customer to relate when a big company tells them a portion of their money is going to charity; although it's an admirable gesture, it's still difficult to feel that connection, to feel like you're really doing something.

Geek and Proud

Belinda Parmar | Posted 07.01.2013 | UK Tech
Belinda Parmar

It's time for women to reclaim the word 'geek'. Let's make our young women feel proud when they look at the phones in their pockets, the tablets on their tables and realise that hey, they might be just that little bit geeky too.

Are Men Just Better at Technology?

Belinda Parmar | Posted 12.12.2012 | UK Tech
Belinda Parmar

Many people still don't believe that women are equipped to understand tech. Science, technology, engineering and mathematics are all considered natural 'boys'' subjects. Women break computers, men fix them. Women use technology, men create technology.

Support Ada Lovelace Day

Belinda Parmar | Posted 15.12.2012 | UK Tech
Belinda Parmar

For Lady Geek, Ada Lovelace day is a bit like Christmas. Lady Geek was set up in 2010 with the aim of bringing women and technology closer together, and our most recent campaign 'Little Miss Geek' is working to inspire the next generation of women to join the technology industry.

Samsung Galaxy SIII (Review)

Belinda Parmar | Posted 29.10.2012 | UK Tech
Belinda Parmar

It's true what they say, the Samsung Galaxy SIII really is the phone to rival the iPhone cult and potentially the first phone that's questioned my brand loyalty to Apple. It creates a synergy between human and phone, and is a step towards the genuine conveniences that we all imaged when smartphones burst onto the scene.

Why Honesty is the Best Policy

Belinda Parmar | Posted 28.08.2012 | UK Tech
Belinda Parmar

This week Wayne Rooney received a slap on the wrists from the Advertising Standards Authority for passing off a blatant advertisement for Nike as a personal tweet. It's the latest in a long line of examples of major companies getting it wrong - and getting caught out - when it comes to 'hidden' marketing on social networks.