The sex appeal that Apple once had is long gone and so too has the eye for truly radical products. What we're left with is a bunch of corporate nerdsters in stonewashed denim looking about as cool as Bill Gates.
The iPhone used to be exciting and interesting. It used to be aspirational and high-end. Now the world and his dog has an Apple handset and it's turned from something special into a poor substitute for one of the countless alternatives... The iPhone is run of the mill. It is predictable. It's just plain boring.
Since the arrival of the smartphone, and in reality the arrival of the iPhone, technology has been slowly killing off a number of different connected devices as it consolidates them into one tool. From the humble alarm clock, through to the digital camera, landline, Walkman and satnav, the list goes on as smartphones have made more and more devices redundant.
A confession - I'm not a smartwatch fan. They're nearly all ugly, crap battery and over-engineered. Also, I like normal watches, with nice dials and nice straps. Smartwatches stink of innovation by public companies to drive sales and share value. I'm perfectly happy having a smartphone and a stupid watch.
When I worked for Nokia in 2007, a stated development objective was this: "Today you don't leave home without your mobile, your wallet or your keys. We now need to replace the wallet and the keys." Nokia have not done this, but Apple will.
When the iPhone 6 is inevitably released in September it'll be with a mixture of apathy and regret that I'll start working out how best to buy it. You see the iPhone has become a purchase of convenience, nothing more.
What Tim Cook needs to do is stop trying to copy how Jobs did it and instead work on his own version of what Jobs was good at - tantalizing, beguiling and holding beautiful things up in the light and saying "Here you are, look at this. Want one? Well you can have one... but not just yet." He needs to find a new and unique way of doing it.
It's difficult for anybody to scratch their head when they're wearing a pair of headphones, but a lot of people have been doing exactly that when trying to analyse the $3.2 billion that Apple are reportedly paying for Dr Dre's Beats.
Even when others would bemoan their iPhones, I'd stick up for you; yes I'd complain but who doesn't? On the whole I was happy. I have to accept that there were times I was noncahlant over the years; took you for granted. You were dropped many times and left battered & bruised and for that I apologise.
At 38, I was a freelance film director. After a short relationship ended, I found myself single, pregnant and broke. I decided to have the baby and raise him alone. Years after my son was born, scrolling though an old Nokia, I found that I had unwittingly archived a three-year dialogue of text messages between my son's father and I.
As entrepreneurs we have evolved into the modern day superheroes, constantly on the go, solving problems and creating jobs. With the same 24 hours as the rest of you, the question is, how do we get it all done in a day?
As a family we're hooked. From the five-year-old, to the teenagers, to my wife, we all play competitively and desperately want to win. Instead of second screening isolating the family unit, we're finding that gaming is bringing us together in the way that board games used to for previous generations.
Given that this is the first MWC since the Snowden revelations, does it surprise you that security is a hot topic? Keep your eyes peeled for the release of Silent Circle's Blackphone - a device which captures this security consciousness perfectly.
With the news buzzing about WhatsApp's sale to Facebook, my thoughts turned to tech accessories. As a devoted Apple fan, I make no apologies for the extreme bias towards items that fit their products in my selection below although most pouches can also be used for other tablets, as well as in place of a regular clutch bag to pop your phone and other bits into.
It can be a daunting experience to witness the I-generation swipe through apps as if they were born with the skill. However, it appears that parents are finally embracing the reality of Britons techno-kids.
Last year was a spectacular year in tech - with a healthy mix of ups and downs - so I thought I'd do a quick retrospective blog on six of the many gadgets and gizmos I was most revved up by.