This fairly harmless impulse to look good has been leapt upon by diet companies and magazines as some annual ritual, as if getting in shape or being healthy the rest of the year matters not. My key gripe, is that it sums up the biggest problem with exercise and diet: that it is primarily to lose weight.
A few years back I was starring on Coronation Street, playing Sam the Stripper, wowing TV audiences across the UK when my character got his kit off in the Rovers Return. I won Rear of the Year and I was in great shape and at the top of my game. Fast forward to 2013 and I had let thing's slip and approaching 40 (next year) I didn't like what I saw in front of me or on paper.