When you run your own company you know and very much appreciate how difficult and tiring it is for others in the same position. Every lead matters. Every sale is valued. Every contact is treasured. I make a point of supporting fellow entrepreneurs.
I wanted to create something from scratch that I could be proud of. My dream had always been to build a British luxury lifestyle brand that was the antithesis of the prevailing fast fashion trend at the time and I felt that then was my opportunity.