If you've written a book, chances are you have at least considered self-publishing. There are many excellent reasons to self-publish, even if you have the chance to publish traditionally. Where self-publishing was once seen as the last recourse of the desperate, it has fast become valid method of publishing.
You may have been toying with writing a book for your business for a while, but you're unsure. You're not good enough to write a business book. You're not sure it's worth the investment. You're terrified at the prospect of self-publishing. You're worried nobody wants to read about your business, and you don't really know what you're talking about anyway...
Today, 60 years on, Guinness World Records - as it was renamed in 2001 when it was finally sold by the brewery - continues to top the best-sellers lists. In 1974, it overtook Dr Benjamin Spock's Baby and Child Care as the biggest selling copyrighted title of all time, and it remains the world's best-selling annual book, with accumulated sales to date of more than 132 million copies.
The Writing the Future report puts a figure on this lack of cultural diversity, estimating that ethnic representation within the publishing industry is just eight percent. Another key statistic highlighted in the report regards UK literary festivals; at Edinburgh, Cheltenham and Hay festivals, a measly four percent of the programme was made up of UK Black and Asian writers.
You may have a hundred thousand words of great content, but you may end up stripping away half of that content to preserve your best posts. It is worth thinking about whether you want a literal version of your blogs in book format or whether you can do more with the text when planning how it might be read on the page.