For many families in that 15%, Child Benefit represents the last visible, tangible thing they receive from the state. If they do not send their children to state school, if they use private healthcare, if they pay for their lawyers, drive a car, own their property, and have never claimed welfare, then this may be the only state benefit they have ever received. And put in these terms, they may well feel entitled to it. Of course, it can be argued that they are privileged not to have to rely on state infrastructure not to have to sit on NHS waiting lists or suffer a post-code lottery education.
On Wednesday Twitter released the Year on Twitter - the story of 2012 told through our users' Tweets. The big stories were easily brought back to mind. The vivid image of Boris Johnson dancing at the Olympics created the highest spike in UK Twitter conversation, based on the number of Tweets sent per second. You may recall the episode. The most retweeted message of the year - and of all time - featured Barack Obama clutching Michelle in a robust bodily embrace.
Boris Johnson stood on the Mall and bid a passionate farewell to the London Games. While I've seen American friends do it, this was the first speech by a politician that I've seen Brits post on Facebook. What was the difference? Well tone wins the day. Yes, Boris has a delicious mastery of the English language.
A Green Mayor, along with Greens elected on the London wide list vote (orange ballot paper) could make a huge difference to London and the UK. We will cut fares, invest in public transport and reduce traffic. We will improve green spaces and reduce pollution. We will make housing affordable and hold down rents. We will reduce the gap between rich and poor.