Aging is about saying goodbye and a reminder of the ephemeral nature of life. Botox and plastic surgery are the favoured companions of many these days but they appeal to our fear of life and by inference, death. It is a sad indictment of our society that we do not value older people or the process of aging.
People are not only viewing retouched images in the media, but these days, most cameras in smartphones have built-in filters and effects to enhance photographs. 2014 was the year of the selfie and this has certainly been true for my practice, as I have seen a rise in patients wanting cosmetic procedures and using the selfie to demonstrate what they don't like about their features.
The male grooming industry has erupted in the past five years and is now a multi-million pound industry growing by the minute, with areas such as Liverpool, Newcastle, Essex and London taking president over the evolution, presenting an organic cultural advertising campaign showing men how to make themselves look good and still getting the girl.
When we did a rap song live on air with Charles Hazlewood and Adrian Utley of Portishead as a challenge, it went: "We're Women of a Certain Age....we've got hormonal rage...we get hot....you get bothered" and we one of the verses mentioned Smokey in it ......and so we sent him a copy.......not to be a pop star you must realise, more for fun.
I think too often in society and in business, we value the opinion of others far too much, when really, we should be listening to ourselves. Often, we know if things in our lives are really worth pursuing or not. It's that difference between thinking you might just chance it and see what happens, and really believing that you can change something, add value or make a difference.