Bra

Apparently This Bra Only Unhooks Itself For True Love

The Huffington Post UK | Posted 12.03.2014 | UK Lifestyle

It looks like Microsoft's stress-detecting bra won't win the most ridiculous bra award after all. A company called Ravijour has come up with a bra...

An Open Letter to My Bras

Sarah Kwong | Posted 15.03.2014 | UK Lifestyle
Sarah Kwong

Man, what a rollercoaster. You've known me since I was a kid, desperate to fill out a cup, any cup. ('Does an AAAA exist?') You were there, in your soft, first bra material, noble and strong, even when I was forcing tissue paper into your lungs, believing you weren't enough.

First Look At Stress-Detecting Bra That Prevents Emotional Overeating

PA/The Huffington Post UK | Posted 23.01.2014 | UK Lifestyle

When news hit that a bra which could tackle overeating was in development, there were conflicted feelings. Grub Street wrote: "Because what's more tra...

WATCH: Does The Twist In This Push-Up Bra Advert Stop It From Being Seedy?

The Huffington Post UK | Posted 05.08.2013 | UK Lifestyle

As soon as you push play, you can see where this video is going - a woman stares seductively at the camera, hair blowing black, hand running flirtatio...

LOOK: Political Foes Make Boobs Of Themselves In Push-Up Bra Ad

The Huffington Post UK | Posted 29.07.2013 | UK Lifestyle

From campaigns such as No More Page 3 and Lose The Lads Mags to breast-feeding in public and FEMEN, breasts have long been on the political agenda. ...

WATCH: Indian Students Develop 'Anti Rape Bra'

Huffington Post UK | Posted 15.06.2013 | UK Tech

A group of Indian students have invented a bra which is capable of delivering a 3800kv electric shock to a would-be rapist. Manisha Mohan at the SR...

Happy Brathday! The Humble Brassiere Turns 100 (PICTURES)

Huffington Post UK | Sara C Nelson | Posted 30.01.2013 | UK Lifestyle

It’s time to say thanks for the mammaries and all the support – Wednesday marks the 100th birthday of the bra. It was a century ago that New Y...

Bingo Wings Be Gone

Huffington Post UK | Sara C Nelson | Posted 30.11.2012 | UK Lifestyle

Maybe you’re blessed with genetic good fortune and have not an inch of wobbly flesh on your upper arms. Or maybe you work out like a demon and c...

Breast Cancer Screening Bra 'Catches 90% Of Tumours In Tests'

The Huffington Post UK | Sarah O'Meara | Posted 27.10.2012 | UK Lifestyle

A bra which hope to detect breast cancer in wearers, before it can be seen in traditional scans, has shown promising early results. In a series of ...

'Suffocation Is The Worst Kind Of Abuse' Is Bra Ad Clumsily Reminiscent Of Domestic Violence Campaigns Or Extremely Clever?

Huffington Post UK | Sara C Nelson | Posted 10.10.2012 | UK

An Indian lingerie firm has launched a campaign urging women to ditch their ill-fitting bras with the somewhat sinister slogan: “Suffocation is the ...

Britain's Cups Runneth Over: Breasts Are Getting Bigger

Debenhams | Sara C Nelson | Posted 10.10.2012 | UK

British breasts are getting bigger – and it’s the ladies living in the North, the Midlands and Ireland leading the charge. Busts have grown by...

600-Year-Old Bra Discovered In Castle Rewrites The History Of Lingerie

Posted 18.09.2012 | Home

Archaeologists in Austria have found a set of bras from the 1400s that have changed the history of lingerie forever. Prior to the discovery in Cast...

D-Cup Daredevil Takes The Plunge To Test Bra

SWNS | Posted 28.06.2012 | UK

A D-cup daredevil has dived out of a plane to test the comfort of a new bra - and declared it a soaring success. Busty beauty Laura Muller threw he...

Is It Any Wonder It's Back? (PICTURES)

Huffington Post UK | Sara C Nelson | Posted 27.06.2012 | UK

Push the button: The Variable Cleavage bra has been reissued for a limited period National Cleavage Day is not until next March now, but fear no...

Britney Spears' $20,000 Bra Features Zips, Crystals And A Removable Tassel

MyDaily | Posted 24.06.2012 | UK Style

Picture the scene: You're Britney Spears about to film a promotional music video for Twister Dance and you're in need of a bit of chest support - what...

Is That A Case Of Peek-A-Bra, Salma?

MyDaily | Posted 11.06.2012 | UK Style

It is. And at LAX airport no less....

WATCH: Semi-Naked Shoppers Storm Lyon Shop

Huffington Post UK | Alastair Plumb | Posted 12.01.2012 | UK Comedy

What would you do for a bargain? Queue up in the cold, in the rain, in the snow? Queue up in the cold... in just your pants? These French shoppers wou...

Small Boobs And A Chicken Fillet Bra Saved Mother's Life In Crash

Huffington Post UK | Felicity Morse | Posted 11.01.2012 | UK

Small boobs saved a woman's life when her bust-boosting chicken fillet pads took the impact from a near-fatal car crash. The head-on collision gave S...

Miranda Kerr Unveils New Victoria's Secret Diamond Bra Worth $2.5 million

www.mydaily.co.uk | Posted 20.12.2011 | UK Style

Now there's expensive underwear, and then there's this. Miranda Kerr was on hand to unveil Victoria Secret's new Fantasy Treasure bra in New York yest...