Bracha Ettinger

We Have Nothing to Lose But Our USP!

Joanna Kavenna | Posted 02.08.2012 | Home
Joanna Kavenna

I met a literary agent the other day. She told me that these days when you sell a novel to publishers, there has to be a USP. "A what?" I said. "'Unique Selling Point. You know, narrated by a hermaphrodite, or someone who has been repeatedly raped by their grandfather, that sort of thing.