Brand Colours

Business Branding: Expressing your Brand's Authentic Colour Personality

Karen Haller | Posted 22.12.2013 | UK
Karen Haller

If your business projects one thing and then delivers another, your brand is not being authentic and let's face it, as customers we hate to be deceive...

Business Branding: Building Customer Trust Through Colour

Karen Haller | Posted 23.01.2014 | UK
Karen Haller

If people don't trust you they won't buy from you. Using the same colour consistently throughout all aspects of your business helps build customer tru...

Business Branding: Engaging with Your Customer's Emotions Through the Use of Colour

Karen Haller | Posted 23.11.2013 | UK
Karen Haller

Whenever we buy anything, it's based on an emotional reason. Afterwards, we justify our choices on performance or price. We like to think of ourselves as logical beings. But really, we buy because of an emotional want, need or desire.

Business branding: The Importance of Using the Right Colours for Your Brand

Karen Haller | Posted 15.11.2013 | UK
Karen Haller

We like to think we are logical beings, but what's really happening is we are making purchases based on emotion. What's this got to do with colour? Colour triggers our emotional responses, so the colours you choose for your business branding will have a huge impact on your customers and potential customers decision to buy.

Making Controversial Decisions in Business

Louisa Leontiades | Posted 15.03.2012 | UK
Louisa Leontiades

I started a business. It made me want to drink copious quantities, smoke myself into oblivion and hit my head against a brick wall. Instead I wrote a ...