Brand Strategy

What is the Future for Online Advertising?

Colin Strong | Posted 23.01.2014 | UK Tech
Colin Strong

In the midst of the excited talk about online we are perhaps losing sight that at the end of this sits a human being. And I would argue that this simple fact questions much of the prevailing logic of online advertising and calls for an approach that better reflects core human values and needs.

What Does the Prism Debate Mean for Brands?

Colin Strong | Posted 12.08.2013 | UK Tech
Colin Strong

Personal data is very much on the agenda but have brands really understood the implications? We have always been aware of the potential for negative publicity when things go wrong but it is only recently that we have started seeing the flip-side. Brands can actually accrue good publicity and custom for handling personal data and privacy issues well.

The Strategy Trap: Why Organisations Need to Talk Less and Do More

Jim Prior | Posted 14.12.2012 | UK
Jim Prior

A business's success isn't determined by its strategy, it's determined by what it actually does - products, service, markets, prices etc. - so for organisations that fall into this meaningless strategy trap the resulting lack of action is a major problem.