Brand

Why Am I Passionate About Food Waste?

Jenny Dawson | Posted 06.07.2014 | UK
Jenny Dawson

We are all very aware of the problems that climate change and deforestation have on the sustainability of our planet. Food waste however is an enormous growing issue affecting our resources that seems to go under looked or thought of as less significant.

Is Booz & Co's New Name The Stupidest Rebrand Ever?

The Huffington Post UK | Asa Bennett | Posted 03.04.2014 | UK

To mark its takeover by accounting giant PriceWaterHouseCoopers, management consulting firm Booz & Co is now getting a brand new name - "Strategy&". ...

Why Brands Must Communicate From the Shelf Out

Mark Artus | Posted 26.04.2014 | UK
Mark Artus

Consumers consistently tell us that brands should provide clearer messaging from the supermarket shelf outwards, rather than relying on marketing to drive sales. I fully agree and believe many brands simply aren't doing enough to capture consumer imagination where it matters most - in store.

Is Giving One Pound Enough?

David Erasmus | Posted 19.03.2014 | UK Lifestyle
David Erasmus

We cannot focus only on the things seemingly out of our control, and fall into the trap of acting like powerless victims! We must recognise that whilst our lives are full of contradictions our everyday actions do shape our future.

Russell Brand and Robert Webb: Two Comedians of Liberty

Nicholas Barrett | Posted 31.12.2013 | UK Politics
Nicholas Barrett

The appeal of Russell Brand's revolutionary ramblings lies in the paradox at the heart of this idea. Like every other ideology that came before it, negative liberty appears to transcend every other ideology.

Jumping on the Brand Wagon...

David Erasmus | Posted 23.01.2014 | UK Lifestyle
David Erasmus

I used to see Brand as a sensational and gratuitous comedian, and maybe he was. Now I observe a highly intelligent communicator who knows how to engage the general population with ideas previously limited to the walls of university libraries and laboratories.

The S.C.I.E.N.C.E of Brand Growth

Ian Edwards | Posted 23.01.2014 | UK
Ian Edwards

Successful brands do several things well, but from a communications perspective there is one crucial factor. At those key moments when decisions are actually made, a successful brand must make a greater number of people think about buying their product or service compared to the number considering a competitor.

Customer Experience Lessons We Can Learn From Ryanair

Dharmendra Patel | Posted 07.12.2013 | UK
Dharmendra Patel

Like me, I'm sure you've heard horrifying passenger stories about Ryanair and after a while we become untouched by these stories, most probably because they're told so often. But what really surprised me recently was the way that Ryanair joined Twitter...

Branding: Understanding The Importance of Trust

Hugh Salmon | Posted 23.06.2013 | UK
Hugh Salmon

In this sense, within the space of my career, marketing has gone from nothing to everything. That's some journey.

Superbreak Celebrates 30 Years of Short Breaks

Kirstie Jones | Posted 30.03.2013 | UK Lifestyle
Kirstie Jones

Last Saturday 19th January, Superbreak, the short break specialist company that I work for, marked 30 years of operations within the travel industry. ...

Even James Bond is Changing his Preferred Poison

Alistair Niederer | Posted 24.12.2012 | UK Entertainment
Alistair Niederer

Bond is famous for only ever drinking Martini - shaken not stirred - and yet in this film he only drinks beer. And not just any beer - Bond only drinks Heineken, because they sponsored the production of the movie.

Why the Olympics Brand Police Might Help British Business

Steve McKevitt | Posted 16.09.2012 | UK
Steve McKevitt

The news that British companies running unauthorised, Olympics-themed promotions face fines of up to 20K is drawing widespread, if somewhat predictable cries of indignation. The object of this ire is the 2006 Olympic Games Act, a piece of legislation designed to protect sponsors who are paying many millions of pounds to be associated with London 2012.

'Wish I Knew Then, What I Know Now'

WENN | Posted 17.09.2012 | Home

Russell Brand was left squirming after the lyrics to Katy Perry's break-up anthem Wide Awake were read aloud to him during a radio interview on Wednes...

The New Morality of Brands

Jim Prior | Posted 24.06.2012 | UK
Jim Prior

Last week, a report by The Academy of Royal Medical Colleges (the body that represents all of the UK's doctors) cited "irresponsible marketing" by major food and drinks brands as a key contributor to the obesity epidemic.

The Affliction of Intellectuals Who See All Sides of an Argument

Hugh Salmon | Posted 28.03.2012 | UK
Hugh Salmon

Late last year, I read the obituary of former Cabinet Minister, Sir Timothy Raison. He served under Edward Heath and Margaret Thatcher, apparently 'ga...

Thomas Cook: A Fine Heritage, a Diminishing Brand

Andrew Wigley | Posted 06.02.2012 | UK
Andrew Wigley

After a year on the skids and a cash injection of £200m by its creditors, the grandee of the travel industry, Thomas Cook, has been saved - for now. ...

Russell Brand Pays Tribute To Amy Winehouse At VMAs

Posted 29.10.2011 | UK Entertainment

PRESS ASSOCIATION -- Russell Brand provided a rare poignant moment at the MTV Video Music awards with a tribute to his late friend, Amy Winehouse, who...