New Year's Resolutions Revisited

Vicky Bullen | Posted 27.11.2015 | UK Lifestyle
Vicky Bullen

Back in January I wrote a blog for The Huffington Post about what my New Year's resolutions were. I had decided, for the first time in many years, to ...

I'm a Brit Who WANTS to Queue

Gregor Jackson | Posted 19.11.2015 | UK Lifestyle
Gregor Jackson

The importance of getting the consumer's heart racing; to experience, be entertained, to interact with their smartphones and to shop is a more important (and more exciting) opportunity and 'retail canvas' than ever before.

The Dubai 2015 Global Islamic Economy Summit - And What It Will Take to Become a Heavyweight Champion

Jonathan A.J. Wilson | Posted 12.10.2015 | UK Politics
Jonathan A.J. Wilson

Success is what we achieve in our short lives, that leaves fingerprints and footsteps that enrich our fellow people, who will testify that we deserve peace for all eternity.

Summer Pop-Up Events: How To Maximise Them For Increased Brand Exposure

Richard Dodgson | Posted 10.07.2015 | UK
Richard Dodgson

Don't just follow suit, don't cut corners and don't throw money at a concept you haven't fully developed. The essence of the idea can be quite simple, but the delivery of the event needs to be thorough and consistent, leaving a positive lasting impact with your audience and target market.

Here's Why Tesco 'The Brand' Could Use A Little Help

Suzanne Hoare | Posted 25.06.2015 | UK
Suzanne Hoare

My sister just got back from Tesco. "Something weird just happened," she said. Little did I know 'something weird' would involve a red pepper. "I ...

A Few Words About Luxury

Emil Kotomin | Posted 26.05.2015 | UK Style
Emil Kotomin

The discussion that ensued prompted me to write this note, partly - to summarise my thoughts on why the term "affordable luxury" is an oxymoron crafted by people with a profound lack of understanding as to what "luxury" really means.

Gender Equality and Diversity: Inspiring Women to Vote

Vicky Bullen | Posted 09.06.2015 | UK Politics
Vicky Bullen

For me, the last couple of months there has been a lot of reflection on issues of gender equality and diversity.

People v Politicians: When an Irresistible Force Meets an Immovable Object

Guy Corbet | Posted 09.06.2015 | UK Politics
Guy Corbet

One of life's big philosophical questions is what happens when an irresistible force meets an immovable object. In UK politics over the coming weeks w...

Brand Development in Scandinavian Style

Ehsan Khodarahmi | Posted 31.05.2015 | UK Tech
Ehsan Khodarahmi

The region has proved that innovation is the key factor to growth and sustainability; hence they invest in research and development. In fact Scandinavia has the highest number of researchers per million people; with Finland being the world leader followed by Denmark.

Design by the Pound

Jim Prior | Posted 25.05.2015 | UK
Jim Prior

There's no doubt in my mind that the tide is starting to turn in favour of making great design an essential component of better business and a better society. But it remains the case that such approaches are the exception rather than the rule.

A Word is Not Enough: Why The Future Belongs To Sincere Brands

Emil Kotomin | Posted 13.05.2015 | UK
Emil Kotomin

Trying to make brands more relatable, managers formulate emotional visions and ascribe human character traits to their brands, illustrated through corporate values. These are often taken from a rather shallow pool of virtues that are believed to resonate with target audience.

I NEED A HERO: Why Fiction, Not Reality, Is The Way Through This Election

Bex Felton | Posted 28.04.2015 | UK Politics
Bex Felton

My parents were journalists in the 70s and 80s. They weren't saints, but they were politically empowered and radical and principled. They uncovered co...

Perfectionism - Strive for Something Better!

Vicky Bullen | Posted 13.04.2015 | UK Lifestyle
Vicky Bullen

It's hard to be perfect when you are doing something new - inevitably we will make mistakes. And so our fixation with always being faultless can stop us trying new things, stop us experimenting and taking risks.

Hurrah for Ukip - The Failed Bigot Brand

Bex Felton | Posted 07.04.2015 | UK Politics
Bex Felton

Ukip is a spectacular feat of failed branding. A triumph of people over positioning - flawed, confused, uncertain people - at a time when we need exactly that. So, with less than 90 days to go until the general election, hurrah for Ukip.

How Brands Got the Festival Bug

David Atkinson | Posted 06.04.2015 | UK Lifestyle
David Atkinson

The days when people went to a music festival and came back with nothing more than a hangover and an STD are over. Now marketers hope that they can send them home remembering great experiences brought to them by brands who have helped make the event amazing.

An Open Letter to the Cast of 'Made in Chelsea'

Bex Felton | Posted 30.03.2015 | UK Entertainment
Bex Felton

It started as a guilty pleasure. A simple way to abdicate intellectual responsibility for an hour and look at attractive people talking about meaningless things, feeling smug about how great London looks and bathing in the extended idea that ALL our lives could actually be TV-ready with just a bit more editing and a more committed use of Instagram.

Plain Packaging: A Victory for Freedom and Democracy

Jonathan Young | Posted 24.03.2015 | UK Politics
Jonathan Young

As an ex-drinker, I still look at a bottle of Old Speckled Hen with feelings of nostalgia, as it links to a time when I was in a pub with friends after a hard day's work. Plain packaging will remove this link and (in my opinion) will undoubtedly lead to a drop in smoking rates.

'Evita': Femininity, Branding, and Soft Power

April Xiaoyi Xu | Posted 20.03.2015 | UK Universities & Education
April Xiaoyi Xu

Almost a century ago, a dark and skinny girl of illegitimate birth dreamed about becoming an actress in her country's capital, Buenos Aires. Her name was María Eva Duarte (later "Eva Perón"). Not only did Eva Perón realize this childhood dream by achieving nationwide fame as a successful actress in her early youth, she also dramatically turned into a major player on the world's stage as the First Lady of Argentina.

Far-Eastern and British Cultural Exchanges and Their Influence on the Events Industry

Richard Dodgson | Posted 11.02.2015 | UK
Richard Dodgson

The Far East has an ever blossoming relationship with Britain in terms of fashion, style and education. This two-way relationship has led to a cross-fertilisation of cultural and commercial connections in the recent years. The next step in this cultural exchange is sport and events.

Why I Have Decided to Embrace the 'B' Word

Vicky Bullen | Posted 10.02.2015 | UK Lifestyle
Vicky Bullen

I went away with a group of old university friends this weekend and I was reminded yet again of my uni nick name - The Boss. I hated it.

Take My Brand: The Topsy-Turvy World of Digital Entertainment

Dan Amos | Posted 20.12.2014 | UK Tech
Dan Amos

It's the fate of every parent to be subjected to the latest childhood craze: one generation's friendship bracelet is the next generation's loom band. But what I see now isn't just another collectable bit of coloured plastic; it's far more interesting than that.

How Brands Are Making Social Media a Meaningless Buzzword

Ehsan Khodarahmi | Posted 05.12.2014 | UK
Ehsan Khodarahmi

Social media is increasingly becoming meaningless as a buzzword used by many business and organisations. Social media cannot do magic for businesses if they fail to fulfil their customers' expectations in a timely manner.

Where There's Mystery, There's Margin

Justin Billingsley | Posted 09.11.2014 | UK
Justin Billingsley

The commoditization spiral has a gravity that slowly pulls all brands towards it. In that spiral these brands, these products and services, are compared on rational terms alone - price, performance, quantity - and the lowest cost manufacturer wins.

Does Being Overweight in Business Mean People Take You Less Seriously?

Mark McCulloch | Posted 20.10.2014 | UK Lifestyle
Mark McCulloch

I applied for a job a few years ago and I got down to the last few candidates. I was very excited as it was a 'big brand' and at the final 'papal nod of the CEO' stage he began to ask me what I thought was an odd line of questioning. It started pretty early into what became the longest half hour of my life. "So Mark, have you always been overweight?" he asked.

The 'Business' of Family

Linzi Boyd | Posted 18.10.2014 | UK Lifestyle
Linzi Boyd

With each year came new challenges as my children grew and their needs began to change. The overlap between running a business and running a home became more and more apparent as we all shaped our lives. My realisation through this time was that there are always four things which largely cross-over with running a business and your family home...