Branding

It Was the Man Utd Myth, Not the Job, That Was Too Big for Moyes

Rob Atkinson | Posted 22.04.2014 | UK Sport
Rob Atkinson

This has not been about David Moyes at all. His sad fate would have been the natural destiny of any inheritor of what was clearly a poisoned chalice, made more poisonous by the addition of that lethal factor of self-delusion. Because Manchester United have succeeded in convincing themselves that they are something special; the Biggest Club in the World.

How Do You Get Into the Creative Industries?

Paul Stafford | Posted 15.04.2014 | UK Universities & Education
Paul Stafford

The question 'How do you get into the Creative Industry?' has been asked over and over again, usually around graduation time. I'm sure there are a thousand different answers, but the reality is that there is no hard and fast rule.

Is Booz & Co's New Name The Stupidest Rebrand Ever?

The Huffington Post UK | Asa Bennett | Posted 03.04.2014 | UK

To mark its takeover by accounting giant PriceWaterHouseCoopers, management consulting firm Booz & Co is now getting a brand new name - "Strategy&". ...

Omnichannel Retailing in the Gulf - an Ongoing Challenge

Mark Artus | Posted 03.04.2014 | UK Tech
Mark Artus

This stems from a major difference between the Middle Eastern and Western cultures; in the UK, ecommerce leads the way, with consumers preferring the convenience and speed of browsing and ordering online to the hustle and bustle of the high street. In the Gulf, however, 'mall culture' remains dominant.

Every Modern Advert, Ever

The Huffington Post UK | Posted 26.03.2014 | UK Comedy

'This Is a Generic Brand Video' started as this terrific piece by Kendra Eash on McSweeney's - and was then brought to equally terrific, video life by...

How to Make Your Job Search a Success

Jack Kershaw | Posted 20.03.2014 | UK
Jack Kershaw

The economy is now picking up, it’s official.  So why is it that work is still grim?  You are shouldering the burden of the last redundancy ...

What the Future CEOs Look Like

Ehsan Khodarahmi | Posted 12.03.2014 | UK
Ehsan Khodarahmi

There are thousands, if not millions, of theories and ideas about leadership and what a good leader, whom in business referred as CEO, would look like.

Fair Trade Insights for Fairtrade Fortnight - What Do Consumers Think About Brands With a Fair Trade Ethos?

Jack R. Miles | Posted 06.03.2014 | UK
Jack R. Miles

As we're approaching the conclusion of Fairtrade Fortnight, which runs from 24th February to 9th March, it feels appropriate to look in detail at what fair trade means for brands and consumers today.

Why Brands Must Communicate From the Shelf Out

Mark Artus | Posted 25.02.2014 | UK
Mark Artus

Consumers consistently tell us that brands should provide clearer messaging from the supermarket shelf outwards, rather than relying on marketing to drive sales. I fully agree and believe many brands simply aren't doing enough to capture consumer imagination where it matters most - in store.

Apple Is Officially Less Cool Than Andrex

Huffington Post UK | Posted 24.02.2014 | UK Tech

A new poll of the UK's leading brands has placed Apple below Andrex. Apple fell to 14th position in the latest Consumer Superbrands survey, which ...

The Native... Returns

Simon Pont | Posted 22.04.2014 | UK
Simon Pont

I got into the advertising business because I liked advertising. I liked it back then. And I still like it. And it's why I'm inclined to still call an ad an 'ad', and view advertising as something that can be brilliant and that may still serve to influence, even inspire.

New Research Shows Why Retailers Must Harness Digital to Turn Off Shopper 'Auto-pilot'

Mark Artus | Posted 18.04.2014 | UK Tech
Mark Artus

This new era means that the customer is in total control and will treat standard operating procedures with disdain. Catalina's research shows retailers and brands alike must embrace this new dawn, innovate around these new digital enablers and create enjoyable, meaningful shopping experiences.

How One Project Is Making Nature Cool

Zion Lights | Posted 15.04.2014 | UK Entertainment
Zion Lights

Enter Project Wild Thing, which was launched last September. How successful is nature as a brand? 'Nobody really knows', David says. For someone who is taking on the immense task of marketing nature to children, he is a remarkably humble man. 'I'm not saying it's changing their lives,' he tells me, 'but it's making them question.'

Inconspicuous Branded Consumption Is the New Business Buzzword in Retail

Jonathan A.J. Wilson | Posted 07.04.2014 | UK
Jonathan A.J. Wilson

Previously, economists have coined the term the 'lipstick effect' to describe consumers' desire to increase their purchase of goods, like lipstick and chocolate, when faced with an economic or social crisis.

The New Game

Simon Pont | Posted 29.03.2014 | UK Tech
Simon Pont

By extension of putting consumers "in control", the new consideration should become how campaigns can put them "in character". Beyond us asking, "What is the role for The Brand?", we need to establish, "What is the heroic role we are giving The Consumer?

Brand it Like Britain

Nick Liddell | Posted 24.03.2014 | UK
Nick Liddell

2014 is already shaping up to be an interesting year for brands and their concept of Britishness. Barely a day after most of us had lugged our Christmas decorations back into the loft, a new visual identity for "Made in Britain" was revealed to great fanfare...

Three Lessons in Imagination for Retail Banks

Nick Liddell | Posted 12.03.2014 | UK
Nick Liddell

Retail banking is a tough environment for anybody who wants to build a great brand. Products are largely undifferentiated. Customers could at best be described as apathetic. Call centres are widely reviled. And branches are either shabby relics or sleek-yet-uninspiring visions of glass and vinyl...

An Email to Calm the Christmas Curmudgeon

Neil Taylor | Posted 19.02.2014 | UK Entertainment
Neil Taylor

Your fingers, like mine, are probably close to bleeding from online shopping. Mine has mainly involved scouring the internet for cheap tat as secret s...

2014: The Year of Single-mindedness

Howard Milton | Posted 19.02.2014 | UK
Howard Milton

But luxury or personalised packs aren't always the right move for a brand - especially if you're a fast-food chain. As I look back over the past year, one aberration sticks out more than all others for me; this summer, McDonald's launched a range of luxury burgers in Japan loaded with gourmet toppings such as black truffle sauce and even a chorizo and avocado medley.

What Is the Future for Media Brands in a Digital Age?

John Oswald | Posted 01.02.2014 | UK Tech
John Oswald

Looking at the impact of digital on media from a service design perspective, it seems to me that media brands don't have a monetisation challenge, they actually have a 'limitless opportunity' challenge, in other words, getting to grips with the many opportunities that digital technology now offers.

Vlog for Your Life

Chloe Watts | Posted 25.01.2014 | UK Tech
Chloe Watts

The art of vlogging (video-logging) has been a source of revenue for many YouTube stars and fashion brands, due to the mutual benefits it brings to both parties.  With YouTube taking 4 billion hours each month of our internet time and ranked the second most visited website, it is no wonder YouTube is advertiser's honey nest.

Tech Buzzword: Product Discovery

Chloe Watts | Posted 23.01.2014 | UK Tech
Chloe Watts

Social discovery platforms have made marketing more trusted, cost-effective and widespread for the ecommerce industry, as user-generated content (UGC) has proven to be more successful in building brand loyalty that direct marketing done by retailers. In fact, marketing is done every minute, by everyone.

Why It's Good When Brands Jump on Public Holidays

Sam Oakley | Posted 23.01.2014 | UK Tech
Sam Oakley

I'm a fan of the Christmas advert. Some of the biggest brands in the world come together to compete, superbowl style, to create adverts that entertain and inspire (and sell of course).

The S.C.I.E.N.C.E of Brand Growth

Ian Edwards | Posted 23.01.2014 | UK
Ian Edwards

Successful brands do several things well, but from a communications perspective there is one crucial factor. At those key moments when decisions are actually made, a successful brand must make a greater number of people think about buying their product or service compared to the number considering a competitor.

The Pink Fog: Why Breast Cancer Care Is Changing

Jane Hinnrichs | Posted 23.01.2014 | UK Lifestyle
Jane Hinnrichs

This year Breast Cancer Care celebrates its 40th anniversary. And it is still the only specialist breast cancer support charity across the UK. In the last 40 years the incidence of breast cancer has risen by 70%. Each year 55,000 women are now diagnosed with this disease in the UK.