Branding

Superficial

Stephen Bailey | Posted 09.12.2016 | UK Comedy
Stephen Bailey

Superficial is not just the name of Heidi Montag's flop debut single from 2010, but I've been wondering if this is something we are all inadvertently ...

Should More Politicians Be Like Ed Balls And Do Strictly, To Connect With The People?

Sophie Hurst | Posted 30.11.2016 | UK Entertainment
Sophie Hurst

They don't need to go crazy or false, as we still want responsible people running our country and this is not showbiz land. But do the extreme events of this year not highlight that maybe they should be going a little bit more in the way of showing themselves as real people, rather than showing their reality being a reason to stay away from politics?

If Top Brands Equals Top Employers, Is It Purpose That Makes The Difference?

Helen Rosethorn | Posted 07.11.2016 | UK
Helen Rosethorn

Last week saw the publication of some new brand research which explored what brands consumers saw as relevant to them. At first glance the list of the...

Let History Judge The Vandalism Of Trump's Star

Janet Awe | Posted 02.11.2016 | UK Politics
Janet Awe

A talented music composer and lovely friend of mine, Stuart Wood, moved to LA from London, three years ago. It's been very interesting to follow his a...

Why Southern Rail Needs To Rewrite The Script

Phil Teer | Posted 31.10.2016 | UK
Phil Teer

If the British transport system was a cinema, then Southern Rail would be the disaster movie currently showing

How Can The Advertising Industry Improve Its Image?

Richard Shotton | Posted 19.10.2016 | UK
Richard Shotton

Shamefully, for an industry dedicated to image building, advertising has allowed its own to be sullied. According to our survey students hold estate...

Goliath, Meet David: How Independent Labels Are Challenging Mega-Corporations

Vishesh Kochher | Posted 02.09.2016 | UK
Vishesh Kochher

The shift from mega-corporations to independent brands is driven by the flexibility and responsiveness of smaller companies, enabled by technology that brings consumers and producers closer together than they have been since the days of the medieval city market.

Marketing Should Promote A New Masculinity

Uri Baruchin | Posted 01.09.2016 | UK
Uri Baruchin

Traditional masculinity is driven by the patriarchal authority over women. Consequently, it constructs a toxic masculine ideal that is an inversion of even more oppressive feminine ideals. For example, it oppresses men by telling them they are too flabby and can never be tough enough.

Social Justice Has Become A Brand

Joanna Taylor | Posted 29.08.2016 | UK Universities & Education
Joanna Taylor

The other major disadvantage to the mainstream branding of social justice is that it's making the Right loathe us. From the point of view of a social conservative, social justice is the new normal in the public eye and especially on social media, meaning that their opinions appear sidelined, oppressed and unspeakable.

The Problem With Brand Purpose

Richard Shotton | Posted 26.08.2016 | UK
Richard Shotton

Is it possible that there's a common approach shared by the world's most successful brands? It's not surprising that the most successful brands had performed well financially in previous years. If they hadn't delivered shareholder returns, they wouldn't be in the top 0.1% of brands. It's a circular piece of logic.

Team GB - A Brand You Can Believe In

Helen Rosethorn | Posted 23.08.2016 | UK
Helen Rosethorn

Team GB is a great brand that has carefully built its relevance in our lives. And the vast majority of people believe - in what they stand for, the purpose they set out to achieve and now after an extraordinary two weeks the substance that has been assembled in their extraordinary medal tally the underpins their brand story.

The Week We Broke Brand Britain

Nick Liddell | Posted 05.07.2016 | UK
Nick Liddell

In 2012 the British Government launched the GREAT Britain brand campaign. It was intended to promote Britain as the ideal place to invest in, trade wi...

The Seven Rules of Instagram

Claire Jopson | Posted 13.03.2016 | UK Tech
Claire Jopson

That fuzzy, murky photo of your roast dinner would never find its way into your brand book, so why would you put it onto the world's fastest growing social media platform? Keep it professional, with an inspiring twist and you're onto a winner.

Does Your Brand Speak Emoji?

Jon Buss | Posted 08.03.2016 | UK Tech
Jon Buss

Can a little yellow face with tears of mirth rolling down its cheeks really be considered not just a word, but the word that best summarises communication in the year 2015?

The Excessive Sameness of the FTSE100

Nick Liddell | Posted 26.02.2016 | UK
Nick Liddell

When your values are clear to you, making decisions becomes easier" Roy E. Disney Roy E. Disney, the nephew of Walt himself, earned a reputation am...

Celebs Are Going Wild for this Chic Anti-Paparazzi Scarf

Jonathan A.J. Wilson | Posted 15.02.2016 | UK Style
Jonathan A.J. Wilson

Inventor and entrepreneur Saif Siddiqui is the brains and founder of The ISHU - a new fashion brand, whose first product is a scarf that allows the wearer to disrupt flash photography. It's also about to appear on the shelves of Harrods.

Women in Business Q&A: Liana Dinghile, Group Strategy Director, EMEA, Brand Development, Siegel+Gale

Laura Dunn | Posted 04.01.2016 | UK
Laura Dunn

Liana Dinghile Liana Dinghile is the Group Strategy Director, EMEA, Brand Development at Siegel + Gale. Before joining Siegel+Gale, Liana was head of...

Christmas Pop-Ups: How Brands Are Standing Out In 2015

Richard Dodgson | Posted 16.12.2015 | UK
Richard Dodgson

A pop-up event is essentially an interactive advert that allows the customer to participate. For brands, they are an effective way of reaching a targe...

New Year's Resolutions Revisited

Vicky Bullen | Posted 26.11.2016 | UK Lifestyle
Vicky Bullen

Back in January I wrote a blog for The Huffington Post about what my New Year's resolutions were. I had decided, for the first time in many years, to ...

I'm a Brit Who WANTS to Queue

Gregor Jackson | Posted 18.11.2016 | UK Lifestyle
Gregor Jackson

The importance of getting the consumer's heart racing; to experience, be entertained, to interact with their smartphones and to shop is a more important (and more exciting) opportunity and 'retail canvas' than ever before.

The Dubai 2015 Global Islamic Economy Summit - And What It Will Take to Become a Heavyweight Champion

Jonathan A.J. Wilson | Posted 07.10.2016 | UK Politics
Jonathan A.J. Wilson

Success is what we achieve in our short lives, that leaves fingerprints and footsteps that enrich our fellow people, who will testify that we deserve peace for all eternity.

Summer Pop-Up Events: How To Maximise Them For Increased Brand Exposure

Richard Dodgson | Posted 09.07.2016 | UK
Richard Dodgson

Don't just follow suit, don't cut corners and don't throw money at a concept you haven't fully developed. The essence of the idea can be quite simple, but the delivery of the event needs to be thorough and consistent, leaving a positive lasting impact with your audience and target market.

Here's Why Tesco 'The Brand' Could Use A Little Help

Suzanne Hoare | Posted 24.06.2016 | UK
Suzanne Hoare

My sister just got back from Tesco. "Something weird just happened," she said. Little did I know 'something weird' would involve a red pepper. "I ...

A Few Words About Luxury

Emil Kotomin | Posted 24.05.2016 | UK Style
Emil Kotomin

The discussion that ensued prompted me to write this note, partly - to summarise my thoughts on why the term "affordable luxury" is an oxymoron crafted by people with a profound lack of understanding as to what "luxury" really means.

Gender Equality and Diversity: Inspiring Women to Vote

Vicky Bullen | Posted 09.06.2015 | UK Politics
Vicky Bullen

For me, the last couple of months there has been a lot of reflection on issues of gender equality and diversity.