Branding

Goliath, Meet David: How Independent Labels Are Challenging Mega-Corporations

Vishesh Kochher | Posted 02.09.2016 | UK
Vishesh Kochher

The shift from mega-corporations to independent brands is driven by the flexibility and responsiveness of smaller companies, enabled by technology that brings consumers and producers closer together than they have been since the days of the medieval city market.

Marketing Should Promote A New Masculinity

Uri Baruchin | Posted 01.09.2016 | UK
Uri Baruchin

Traditional masculinity is driven by the patriarchal authority over women. Consequently, it constructs a toxic masculine ideal that is an inversion of even more oppressive feminine ideals. For example, it oppresses men by telling them they are too flabby and can never be tough enough.

Social Justice Has Become A Brand

Joanna Taylor | Posted 29.08.2016 | UK Universities & Education
Joanna Taylor

The other major disadvantage to the mainstream branding of social justice is that it's making the Right loathe us. From the point of view of a social conservative, social justice is the new normal in the public eye and especially on social media, meaning that their opinions appear sidelined, oppressed and unspeakable.

The Problem With Brand Purpose

Richard Shotton | Posted 26.08.2016 | UK
Richard Shotton

Is it possible that there's a common approach shared by the world's most successful brands? It's not surprising that the most successful brands had performed well financially in previous years. If they hadn't delivered shareholder returns, they wouldn't be in the top 0.1% of brands. It's a circular piece of logic.

Team GB - A Brand You Can Believe In

Helen Rosethorn | Posted 23.08.2016 | UK
Helen Rosethorn

Team GB is a great brand that has carefully built its relevance in our lives. And the vast majority of people believe - in what they stand for, the purpose they set out to achieve and now after an extraordinary two weeks the substance that has been assembled in their extraordinary medal tally the underpins their brand story.

The Week We Broke Brand Britain

Nick Liddell | Posted 05.07.2016 | UK
Nick Liddell

In 2012 the British Government launched the GREAT Britain brand campaign. It was intended to promote Britain as the ideal place to invest in, trade wi...

The Seven Rules of Instagram

Claire Jopson | Posted 13.03.2016 | UK Tech
Claire Jopson

That fuzzy, murky photo of your roast dinner would never find its way into your brand book, so why would you put it onto the world's fastest growing social media platform? Keep it professional, with an inspiring twist and you're onto a winner.

Does Your Brand Speak Emoji?

Jon Buss | Posted 08.03.2016 | UK Tech
Jon Buss

Can a little yellow face with tears of mirth rolling down its cheeks really be considered not just a word, but the word that best summarises communication in the year 2015?

The Excessive Sameness of the FTSE100

Nick Liddell | Posted 26.02.2016 | UK
Nick Liddell

When your values are clear to you, making decisions becomes easier" Roy E. Disney Roy E. Disney, the nephew of Walt himself, earned a reputation am...

Celebs Are Going Wild for this Chic Anti-Paparazzi Scarf

Jonathan A.J. Wilson | Posted 15.02.2016 | UK Style
Jonathan A.J. Wilson

Inventor and entrepreneur Saif Siddiqui is the brains and founder of The ISHU - a new fashion brand, whose first product is a scarf that allows the wearer to disrupt flash photography. It's also about to appear on the shelves of Harrods.

Women in Business Q&A: Liana Dinghile, Group Strategy Director, EMEA, Brand Development, Siegel+Gale

Laura Dunn | Posted 04.01.2016 | UK
Laura Dunn

Liana Dinghile Liana Dinghile is the Group Strategy Director, EMEA, Brand Development at Siegel + Gale. Before joining Siegel+Gale, Liana was head of...

Christmas Pop-Ups: How Brands Are Standing Out In 2015

Richard Dodgson | Posted 16.12.2015 | UK
Richard Dodgson

A pop-up event is essentially an interactive advert that allows the customer to participate. For brands, they are an effective way of reaching a targe...

New Year's Resolutions Revisited

Vicky Bullen | Posted 27.11.2015 | UK Lifestyle
Vicky Bullen

Back in January I wrote a blog for The Huffington Post about what my New Year's resolutions were. I had decided, for the first time in many years, to ...

I'm a Brit Who WANTS to Queue

Gregor Jackson | Posted 19.11.2015 | UK Lifestyle
Gregor Jackson

The importance of getting the consumer's heart racing; to experience, be entertained, to interact with their smartphones and to shop is a more important (and more exciting) opportunity and 'retail canvas' than ever before.

The Dubai 2015 Global Islamic Economy Summit - And What It Will Take to Become a Heavyweight Champion

Jonathan A.J. Wilson | Posted 12.10.2015 | UK Politics
Jonathan A.J. Wilson

Success is what we achieve in our short lives, that leaves fingerprints and footsteps that enrich our fellow people, who will testify that we deserve peace for all eternity.

Summer Pop-Up Events: How To Maximise Them For Increased Brand Exposure

Richard Dodgson | Posted 09.07.2016 | UK
Richard Dodgson

Don't just follow suit, don't cut corners and don't throw money at a concept you haven't fully developed. The essence of the idea can be quite simple, but the delivery of the event needs to be thorough and consistent, leaving a positive lasting impact with your audience and target market.

Here's Why Tesco 'The Brand' Could Use A Little Help

Suzanne Hoare | Posted 24.06.2016 | UK
Suzanne Hoare

My sister just got back from Tesco. "Something weird just happened," she said. Little did I know 'something weird' would involve a red pepper. "I ...

A Few Words About Luxury

Emil Kotomin | Posted 24.05.2016 | UK Style
Emil Kotomin

The discussion that ensued prompted me to write this note, partly - to summarise my thoughts on why the term "affordable luxury" is an oxymoron crafted by people with a profound lack of understanding as to what "luxury" really means.

Gender Equality and Diversity: Inspiring Women to Vote

Vicky Bullen | Posted 09.06.2015 | UK Politics
Vicky Bullen

For me, the last couple of months there has been a lot of reflection on issues of gender equality and diversity.

People v Politicians: When an Irresistible Force Meets an Immovable Object

Guy Corbet | Posted 09.06.2015 | UK Politics
Guy Corbet

One of life's big philosophical questions is what happens when an irresistible force meets an immovable object. In UK politics over the coming weeks w...

Brand Development in Scandinavian Style

Ehsan Khodarahmi | Posted 31.05.2015 | UK Tech
Ehsan Khodarahmi

The region has proved that innovation is the key factor to growth and sustainability; hence they invest in research and development. In fact Scandinavia has the highest number of researchers per million people; with Finland being the world leader followed by Denmark.

Design by the Pound

Jim Prior | Posted 25.05.2015 | UK
Jim Prior

There's no doubt in my mind that the tide is starting to turn in favour of making great design an essential component of better business and a better society. But it remains the case that such approaches are the exception rather than the rule.

A Word is Not Enough: Why The Future Belongs To Sincere Brands

Emil Kotomin | Posted 13.05.2015 | UK
Emil Kotomin

Trying to make brands more relatable, managers formulate emotional visions and ascribe human character traits to their brands, illustrated through corporate values. These are often taken from a rather shallow pool of virtues that are believed to resonate with target audience.

I NEED A HERO: Why Fiction, Not Reality, Is The Way Through This Election

Bex Felton | Posted 28.04.2015 | UK Politics
Bex Felton

My parents were journalists in the 70s and 80s. They weren't saints, but they were politically empowered and radical and principled. They uncovered co...

Perfectionism - Strive for Something Better!

Vicky Bullen | Posted 13.04.2015 | UK Lifestyle
Vicky Bullen

It's hard to be perfect when you are doing something new - inevitably we will make mistakes. And so our fixation with always being faultless can stop us trying new things, stop us experimenting and taking risks.