Brands

Is Booz & Co's New Name The Stupidest Rebrand Ever?

The Huffington Post UK | Asa Bennett | Posted 03.04.2014 | UK

To mark its takeover by accounting giant PriceWaterHouseCoopers, management consulting firm Booz & Co is now getting a brand new name - "Strategy&". ...

The New Industrial Revolution

Martin Nieri | Posted 24.03.2014 | UK
Martin Nieri

In this year's budget, George Osborne announced that the UK's economy will witness growth in 2014 of 2.7%, reaching levels we haven't seen since pre-recession in 2008...

SAAS Search the Great Leveller

Davina Lines | Posted 13.03.2014 | UK Tech
Davina Lines

Effective search can be a game changer for marketers, as search can now provide a powerful tool to support the customer journey and respond to customer needs. Customer expectations of search have fundamentally transformed over the last five years, with browser searches expected to be clean, clear, accurate and immediate.

Fair Trade Insights for Fairtrade Fortnight - What Do Consumers Think About Brands With a Fair Trade Ethos?

Jack R. Miles | Posted 06.03.2014 | UK
Jack R. Miles

As we're approaching the conclusion of Fairtrade Fortnight, which runs from 24th February to 9th March, it feels appropriate to look in detail at what fair trade means for brands and consumers today.

Brands Stand up for Their Fans: Marketing Lessons From Sochi 2014

Chris Walmsley | Posted 21.02.2014 | UK
Chris Walmsley

Two weeks ago today, Google marked the opening of the Sochi Winter Olympics by making its global homepage Doodle a rainbow flag for lesbian, gay, bisexual and transgender equality.

Online Advertising: Where Ignorance Really Isn't Bliss

Duncan Trigg | Posted 02.04.2014 | UK Tech
Duncan Trigg

Why is it so difficult to find out where your advertising is appearing online, and how can marketing professionals take back the reins over their collateral and get what they really need out of their online relationship?

The New Game

Simon Pont | Posted 29.03.2014 | UK Tech
Simon Pont

By extension of putting consumers "in control", the new consideration should become how campaigns can put them "in character". Beyond us asking, "What is the role for The Brand?", we need to establish, "What is the heroic role we are giving The Consumer?

What Is the Future for Media Brands in a Digital Age?

John Oswald | Posted 01.02.2014 | UK Tech
John Oswald

Looking at the impact of digital on media from a service design perspective, it seems to me that media brands don't have a monetisation challenge, they actually have a 'limitless opportunity' challenge, in other words, getting to grips with the many opportunities that digital technology now offers.

Household Energy Two: The Difference Between a Commodity And a Brand

Hugh Salmon | Posted 23.01.2014 | UK
Hugh Salmon

As an expert in the potential of the Vietnam market, having been there once before, I was with a regional director of Heineken. He carried a widget on his key ring by which he could identify the origins of every single can of his beer, including full details of when and where it had been brewed...

What's in It for You?

Jilly Forster | Posted 23.01.2014 | UK Tech
Jilly Forster

A common characteristic of individuals who are successful as business leaders, teachers, parents, spouses, or healthcare professionals is their ability to be empathetic. Empathy builds connection, eases one's stress and allows others to know that they are not alone in the world.

How Leading Brands Are Teaching Students A Thing or Two

Daniel Kendal | Posted 23.01.2014 | UK Universities & Education
Daniel Kendal

Students have many options when it comes to education, to study online, at a university or even through an apprenticeship but what you may not have se...

Nature vs Brands

David Bond | Posted 23.01.2014 | UK Lifestyle
David Bond

Bounty has come under attack for exploiting the sense that they are on important government business (they distribute child benefit forms). They imply that you need to give them all your personal data in order to get child benefit.

Apple Is The 'World's Coolest Brand' (Again)

Huffington Post UK | Posted 22.11.2013 | UK Tech

Apple has retained its position as the coolest brand in the world, according to a major study. The CoolBrands list has Aston Martin and Rolex in se...

Here's to the Crazy Ones: Brin's Burger a Sign of Wilder Times?

Mark Borkowski | Posted 13.10.2013 | UK
Mark Borkowski

I'll be watching with interest where Brin takes his personal brand over the next few years. With Larry Page and Eric Schmidt coming under increasing media scrutiny and public criticism, Brin may be unable to sustain his current tech messiah status while associating himself with Google.

Managing the Customer Experience: Is It Enough?

Glen Manchester | Posted 02.10.2013 | UK
Glen Manchester

Engaging the customer will serve to increase customer retention. It is vital to create engaged customers who will refer, remain loyal to your brand and, as a result, spend more - leading to revenue growth and a healthier business.

Playing It Safe Is the Biggest Risk of All

Chris Hirst | Posted 29.09.2013 | UK
Chris Hirst

We need to redefine the very notion of what 'taking a risk' or 'being brave' actually constitutes. Indeed, you can argue that brands need to get things wrong from time to time in order to learn, a hypothesis brilliantly laid out by Tim Harford in his book 'Adapt - why success must begin with failure'.

The Prism Kerfuffle Won't Halt the 'Pringle Effect' Data Has on Marketing

Matthew Heath | Posted 22.09.2013 | UK
Matthew Heath

The reality is that we have become too used to sharing, too used to the value we get from exchanging our data with others, to go back to a world in which the closest a brand could get to an individual customer preference was by extrapolating it from a qualitative research finding.

50 Shades of Blue? Corporate Colours in an Age of Austerity

Lynn Shepherd | Posted 22.09.2013 | UK
Lynn Shepherd

Exactly ten years ago this month I wrote an article for the British Airways Business Life magazine on corporate colours. Hardly one of design's darker...

Restoring Trust From the Inside Out

Simon Kenwright | Posted 22.09.2013 | UK
Simon Kenwright

From Tesco's horsemeat scandal to the BBC's recent bullying accusations, some of the UK's most well known brands are facing serious challenges from within. With reputations on the line, and the value of their brands being endangered by the weight of negative publicity, it begs the question, how do all of these factors impact on the internal organisational culture?

Why Cyclists Could Be Cashing in on Brand Investment

David Atkinson | Posted 02.09.2013 | UK Sport
David Atkinson

Sir Bradley Wiggins' efforts in winning the Tour de France last summer, followed by Olympic gold, Sports Personality of the Year and rocking out with his guitar at the after party - combined with the rise and success of British Cycling at both the Beijing and London Olympics - have made cycling not only more popular as a spectator sport, but enormously popular as a participation sport.

When Trying to Persuade in This Noisy World, It's Still About the Idea

Steve W Roche | Posted 11.09.2013 | UK
Steve W Roche

Has it become more difficult to get your message noticed in recent years? After all, the marketplace is more crowded and people are more distracted th...

Need for Speed: How Advanced Technology and Consumer Demands are Shaping the Mobile Web

Dan Weisbeck | Posted 07.09.2013 | UK Tech
Dan Weisbeck

Mobile web usage has sky-rocketed. According to IDC, mobile web access will surpass that of PCs by 2016. The need therefore, to provide a consistent and enjoyable experience for consumers is becoming increasingly pressing.

Faster, Marketer! Kill! Kill!

Nick Liddell | Posted 01.09.2013 | UK
Nick Liddell

One of my favourite statistics of 2012 came in the form of a media release from Fournaise Marketing Group, who had discovered that 80% of CEOs "do not really trust and are not very impressed by the work done by marketers." To provide some context, 90% of the same CEOs claimed to trust and value the opinion and work of CFOs and CIOs. Ouch.

1984 Is Only a Year Away

Ian Wood | Posted 28.08.2013 | UK Tech
Ian Wood

It's perhaps appropriate that the biggest news this month, a month that marks the 110th anniversary of the birth of George Orwell, is a story about privacy. What would Orwell, whose dystopian novel 1984 painted a nightmare vision of a society under constant surveillance, have to say about the current scandal engulfing the U.S. and British security services?

The Power of Sponsorship

Jasper Hope | Posted 27.08.2013 | UK Entertainment
Jasper Hope

One of the key benefits of sponsorship, in addition to the extra revenue, is an enhanced product in terms of service. For the Royal Albert Hall, a building that is steeped in tradition but is also a charity which receives no government or public funding, both benefits become equally important.