Brands

Brand Election: A Different Perspective On The UK General Election

Rodney Collins | Posted 07.06.2017 | UK Politics
Rodney Collins

Tired of the relentless election campaigns? In our recent Truth About Britain research initiative, participants were given the opportunity to choose who they would vote for in the upcoming election - but with a difference. In this hypothetical election, participants were asked which brand or company - not which political party - would be best suited to lead the country.

Weather Based Ads - Real-Time Marketing's Damp Squib

Andy Nobbs | Posted 24.05.2017 | UK Tech
Andy Nobbs

Whether it's the weather, a tube strike, or the premiere of a TV show, brands have to connect with real-time relevance, because it's what we expect as consumers today. But, brands must also be tactful to avoid becoming a gimmick. The key is to realise the power of affinities to understand the consumer and deliver a relevant consumer experience.

Who Is Really Influencing Your Dream Lifestyle?

Sophie Maxwell | Posted 13.04.2017 | UK
Sophie Maxwell

'Lifestyle' inspiration is becoming increasingly important and sought after - and whilst Instagram envy has a lot to answer for - who, or what, is act...

Shedding Some Light On 'Dark Social': Why Content Must Be More Engaging Than Ever Before

Mick Entwisle | Posted 27.03.2017 | UK Tech
Mick Entwisle

While Dark Social represents a major challenge for marketers looking to better measure and understand the different elements of their marketing, it also represents an opportunity for brands innovating in the space.

What Does Brexit Mean For Our Favourite Luxury Brands?

Mark Haviland | Posted 22.03.2017 | UK
Mark Haviland

Recent figures show that prices in the UK are now rising at an annual rate of more than 3%, brought on by the vote for Brexit. We've also heard warnin...

Time For Brands To Get Off The (Dove) Soap Box

Neil Simpson | Posted 17.03.2017 | UK
Neil Simpson

A very wise woman once said of advertising, "do the kind of work nobody else is doing". Now I'm no fan of hanging my hat on the pithy one-liners of advertising greats. It feels a little bit like Sun Tzu quotations on strategy slides, or Steve Jobisms introducing creative work. But doing the work nobody else is doing appeals because of its blunt and instructive clarity.

Why We Love Brands We Can Emotionally Connect To

Tamara Littleton | Posted 23.02.2017 | UK
Tamara Littleton

We're more likely to buy a product if we feel a strong emotion towards it. Temkin Group research found that 87% of us make multiple purchases driven b...

The PR Challenge Of Email And #BrandBeckham

Helen Westgate | Posted 16.02.2017 | UK Entertainment
Helen Westgate

Now we all know that David Beckham desperately wants a knighthood courtesy of his leaked emails. Hundreds of media articles around the world have meti...

Why Brands Are Beginning To Take eSports Seriously

Jason Mander | Posted 15.02.2017 | UK Tech
Jason Mander

Long gone are the "plug-and-play" days when gaming was almost exclusively an offline activity. With the migration of gaming activities online, and the subsequent expansion of the gaming community, a whole host of behaviours now fall within the remit of gaming even when they don't actually involve picking up a controller and playing anything.

Why The Unreliable Polls Of 2016 Must Awaken New Methods Of Market Research

Mark Lund | Posted 18.01.2017 | UK Politics
Mark Lund

What is left to say about the US election and Brexit? There seems to be a sense of fatigue now when people discuss these two events - a sense of disbelief and tiredness. However, the implications of both are so huge that we can't shy away from it and have to push ahead; not only to understand what's next, but how it all happened in the first place.

Brands Must Lead The Way In Helping Kids Eat Healthier Food

Zaid Al-Zaidy | Posted 10.01.2017 | UK Lifestyle
Zaid Al-Zaidy

Kids need to know that the closer a product is to nature, the healthier it is for them. Perhaps the industry could come up with a kid-friendly kite mark showing clearly just how near or how far from containing only natural, healthy ingredients the product is.

Happy New You

Jo Arden | Posted 09.01.2017 | UK Lifestyle
Jo Arden

As we leave one very strange year behind and look to what a new year holds, we could all do a lot worse than supporting each other on individual challenges and dreams. And if businesses are finding ways to help us maintain our resolutions, then so much the better. Good luck!

Can Brands Break Us Out Of The Filter Bubble?

Yelena Gaufman | Posted 09.12.2016 | UK
Yelena Gaufman

Everyone loves to be acknowledged and validated - theories of psychological development show that this is how children assimilate a sense of self and develop into healthy, socially-functioning adults.

Realism Or Fantasy - What Is More Emotive In Advertising?

Rich Hill | Posted 30.11.2016 | UK
Rich Hill

2016 has been a strange year. We've lost some of the world's most brilliant minds and we've also seen two of the biggest upsets in modern politics - t...

Why We Need To Share What We Really Think About Family Brands To Make Them Better

Lynne Barcoe | Posted 24.11.2016 | UK Parents
Lynne Barcoe

There's a place and a time for parent bloggers and they are very much part of the conversation, but at the end of the day that is just one person's opinion. The Family Panel is all about connecting people, and letting everyone have their voice heard.

What Does Your Photo Gallery Say About You?

Nadav Israel | Posted 23.11.2016 | UK Tech
Nadav Israel

Brands will look for certain personas. The demographic for a cool new fashion line is unlikely to be those aged 60 plus, so the profiles of elderly users won't be of use. However, a recently-launched dentures brand would be interested in targeting this audience.

The Evolution Of The Revolution: How Mobile Is Changing Consumer Habits

Marta Krupinska | Posted 21.11.2016 | UK Tech
Marta Krupinska

Have a think about the last time you looked at your phone? How many times have you used it in the last hour, or day? Nottingham Trent University found we look at our phones about 85 times a day. What did you last use your phone for? To make a call? Probably not.

Too Faced Bought By Estee Lauder - No Longer Cruelty Free?

Molly Waring-Moore | Posted 17.11.2016 | UK Style
Molly Waring-Moore

Supporting brands owned by parent companies that test on animals will ultimately come down to personal opinion and not from cruelty free labelling. They may still be considered cruelty free by practice, but consumers may choose not to have their money going towards a company that tests on animals.

A Message To Brands Who Want To Make Dad 2.0 Their New BFF

Dan Flanagan | Posted 15.11.2016 | UK Parents
Dan Flanagan

Unfortunately, the marketing world has yet to catch up with the reality of modern parenting. In advertising, dad is still the hapless sap who simply can't get anything right. He burns any foodstuff that dares venture close to the oven, stares blankly at the mere mention of putting the washing on

Why Advertising Is A Low-Risk Investment

Richard Shotton | Posted 10.11.2016 | UK
Richard Shotton

On the morning of 27 February 1967 Robert Zajonc's attention was caught by a puzzling story in the Corvallis Gazette-Times. The article reported that:...

If Top Brands Equals Top Employers, Is It Purpose That Makes The Difference?

Helen Rosethorn | Posted 07.11.2016 | UK
Helen Rosethorn

Last week saw the publication of some new brand research which explored what brands consumers saw as relevant to them. At first glance the list of the...

The Dislocated Ones

Trevor Hardy | Posted 07.10.2016 | UK
Trevor Hardy

The world is an increasingly complex place. Traditional institutions designed to hold together society have lost the authority they once had. Public trust in government, the financial sector and brands is at an all-time low. Racial division, climate change, inequality and terrorism dominate headlines.

Why Size Matters When It Comes To Your Water Footprint

Anna Koklanakis | Posted 29.09.2016 | UK
Anna Koklanakis

So next time you find yourself browsing the supermarket aisle, take a moment to think about the positive impact you could make through what you choose to cook for dinner tonight.

Skittles, Trump And A New Corporate Approach To Hostile Political Engagement

Nick Laitner | Posted 20.09.2016 | UK
Nick Laitner

Whereas major organisations have traditionally sought to inject some political balance into their public statements and engagement, there is little downside from ignoring, or slapping down, a weak and unelectable political force. That's clearly the Virgin Trains and G4S calculation in the UK - neither company is ever going to be regulated by a Corbyn government. Whether Donald Trump will ever be in a position to knock down Skittles is another question.

What The Police Taught Me About The Uniqueness Of Generation X

Andy Snuggs | Posted 08.09.2016 | UK
Andy Snuggs

In the words of The Police, I currently feel like saying to all brands targeting the over 50s: "Don't Stand So Close To Me." I'd be more than happy to be "Wrapped Around Your Finger" - but you have to earn that interest and loyalty, and to do that you have to recognise that what matters to today's 50-year-old is quite different to previous generations.