To be a master marketer, you have to be a master of content. But the 2014 forecast study by the CIM reported that only "44% of B2B marketers have a documented content strategy". The numbers suggest that thinking caps aren't on - marketers are pushing out content to tick boxes but floundering when it comes to producing strategic material that helps to achieve real business objectives.
MADE in Europe's campaign 'Every Garment has a Name' seeks to campaign for the rights of workers on campaigning days like these. They aim to humanise the high street by changing attitudes of clothing retailers in the long run, and looking for long term solutions of lacking development through education. Check them out, and get involved!
Effective search can be a game changer for marketers, as search can now provide a powerful tool to support the customer journey and respond to customer needs. Customer expectations of search have fundamentally transformed over the last five years, with browser searches expected to be clean, clear, accurate and immediate.