Brands

21st Century Content

Raconteur Media | Posted 09.07.2014 | UK
Raconteur Media

To be a master marketer, you have to be a master of content. But the 2014 forecast study by the CIM reported that only "44% of B2B marketers have a documented content strategy". The numbers suggest that thinking caps aren't on - marketers are pushing out content to tick boxes but floundering when it comes to producing strategic material that helps to achieve real business objectives.

It Has Never Been More Important to Breathe Life Back in Zombie Brands

Mark Artus | Posted 02.07.2014 | UK
Mark Artus

During our day to day lives we are surrounded by businesses and their brands, but what most people don't know is that there is an estimated 100,000 zombie brands operating around the world, according to the Adam Smith Institute.

11 Things You Need to Know About Native Advertising

Sharon Jaffe | Posted 26.06.2014 | UK Tech
Sharon Jaffe

As I sat with my husband on the sofa after putting our kids to bed, we collapsed on the sofa to watch some TV (prerecorded, of course). While we fired up our screens for a leisurely evening of media consumption, surfing and mild conversation...

Brands and the Politics of Sponsorship: The 2022 World Cup

Tamara Littleton | Posted 16.06.2014 | UK
Tamara Littleton

The run-up to the Sochi Winter Olympic Games earlier this year proved uncomfortable for several major sponsors. Social and political issues were at pl...

What Does the Digital Future Hold for Brands?

James Root | Posted 13.06.2014 | UK Tech
James Root

So whilst many businesses will need to clean up their act, the key question is; what does the future hold for content? How can brands ensure they avoid penalisation, whilst delivering engaging content that's of value to users?

Brands Battle in Brazil

Tom Mellor | Posted 06.06.2014 | UK Sport
Tom Mellor

With the World Cup only days away it seems it's not only nations that will be going head to head at the tournament - brands are in on the act too. As battles rage on the pitch, big names clash off it, all looking to cut through the crowd and get one over on their rivals.

Brazil 2014 Marketing Predictions - Who Needs Penalties When You Have Ambush Marketing?

Jack R. Miles | Posted 19.07.2014 | UK
Jack R. Miles

Last week the World Cup squads for Brazil 2014 were announced. As the countdown to the big kick-off begins, the footballing predictions have started to come in thick and fast. The reality is that there is so much of this we can predict reasonably accurately already...

What the Doctor Can Teach Us About Terms and Conditions

Neil Taylor | Posted 15.07.2014 | UK
Neil Taylor

Like all sane people, I try to draw all my life lessons from Doctor Who. In an episode last year, the Eighth Doctor (that'll be Paul McGann) is told ...

Beware, in This Digital Age, of the Wrath of the People

Hugh Salmon | Posted 08.07.2014 | UK
Hugh Salmon

WRATH: 1. strong, stern, or fierce anger; deeply resentful indignation; ire. 2. vengeance or punishment as the consequence of anger.

An Average Person's Guide to Fashion Revolution Day 2014 - It's Not Primark's Fault, It's Yours

Shaheen Sattar | Posted 23.06.2014 | UK Universities & Education
Shaheen Sattar

MADE in Europe's campaign 'Every Garment has a Name' seeks to campaign for the rights of workers on campaigning days like these. They aim to humanise the high street by changing attitudes of clothing retailers in the long run, and looking for long term solutions of lacking development through education. Check them out, and get involved!

Is Booz & Co's New Name The Stupidest Rebrand Ever?

The Huffington Post UK | Asa Bennett | Posted 03.04.2014 | UK

To mark its takeover by accounting giant PriceWaterHouseCoopers, management consulting firm Booz & Co is now getting a brand new name - "Strategy&". ...

The New Industrial Revolution

Martin Nieri | Posted 24.05.2014 | UK
Martin Nieri

In this year's budget, George Osborne announced that the UK's economy will witness growth in 2014 of 2.7%, reaching levels we haven't seen since pre-recession in 2008...

SAAS Search the Great Leveller

Davina Lines | Posted 13.05.2014 | UK Tech
Davina Lines

Effective search can be a game changer for marketers, as search can now provide a powerful tool to support the customer journey and respond to customer needs. Customer expectations of search have fundamentally transformed over the last five years, with browser searches expected to be clean, clear, accurate and immediate.

Fair Trade Insights for Fairtrade Fortnight - What Do Consumers Think About Brands With a Fair Trade Ethos?

Jack R. Miles | Posted 05.05.2014 | UK
Jack R. Miles

As we're approaching the conclusion of Fairtrade Fortnight, which runs from 24th February to 9th March, it feels appropriate to look in detail at what fair trade means for brands and consumers today.

Brands Stand up for Their Fans: Marketing Lessons From Sochi 2014

Chris Walmsley | Posted 23.04.2014 | UK
Chris Walmsley

Two weeks ago today, Google marked the opening of the Sochi Winter Olympics by making its global homepage Doodle a rainbow flag for lesbian, gay, bisexual and transgender equality.

Online Advertising: Where Ignorance Really Isn't Bliss

Duncan Trigg | Posted 02.04.2014 | UK Tech
Duncan Trigg

Why is it so difficult to find out where your advertising is appearing online, and how can marketing professionals take back the reins over their collateral and get what they really need out of their online relationship?

The New Game

Simon Pont | Posted 29.03.2014 | UK Tech
Simon Pont

By extension of putting consumers "in control", the new consideration should become how campaigns can put them "in character". Beyond us asking, "What is the role for The Brand?", we need to establish, "What is the heroic role we are giving The Consumer?

What Is the Future for Media Brands in a Digital Age?

John Oswald | Posted 01.02.2014 | UK Tech
John Oswald

Looking at the impact of digital on media from a service design perspective, it seems to me that media brands don't have a monetisation challenge, they actually have a 'limitless opportunity' challenge, in other words, getting to grips with the many opportunities that digital technology now offers.

Household Energy Two: The Difference Between a Commodity And a Brand

Hugh Salmon | Posted 23.01.2014 | UK
Hugh Salmon

As an expert in the potential of the Vietnam market, having been there once before, I was with a regional director of Heineken. He carried a widget on his key ring by which he could identify the origins of every single can of his beer, including full details of when and where it had been brewed...

What's in It for You?

Jilly Forster | Posted 23.01.2014 | UK Tech
Jilly Forster

A common characteristic of individuals who are successful as business leaders, teachers, parents, spouses, or healthcare professionals is their ability to be empathetic. Empathy builds connection, eases one's stress and allows others to know that they are not alone in the world.

How Leading Brands Are Teaching Students A Thing or Two

Daniel Kendal | Posted 23.01.2014 | UK Universities & Education
Daniel Kendal

Students have many options when it comes to education, to study online, at a university or even through an apprenticeship but what you may not have se...

Nature vs Brands

David Bond | Posted 23.01.2014 | UK Lifestyle
David Bond

Bounty has come under attack for exploiting the sense that they are on important government business (they distribute child benefit forms). They imply that you need to give them all your personal data in order to get child benefit.

Apple Is The 'World's Coolest Brand' (Again)

Huffington Post UK | Posted 22.11.2013 | UK Tech

Apple has retained its position as the coolest brand in the world, according to a major study. The CoolBrands list has Aston Martin and Rolex in se...

Here's to the Crazy Ones: Brin's Burger a Sign of Wilder Times?

Mark Borkowski | Posted 13.10.2013 | UK
Mark Borkowski

I'll be watching with interest where Brin takes his personal brand over the next few years. With Larry Page and Eric Schmidt coming under increasing media scrutiny and public criticism, Brin may be unable to sustain his current tech messiah status while associating himself with Google.

Managing the Customer Experience: Is It Enough?

Glen Manchester | Posted 02.10.2013 | UK
Glen Manchester

Engaging the customer will serve to increase customer retention. It is vital to create engaged customers who will refer, remain loyal to your brand and, as a result, spend more - leading to revenue growth and a healthier business.