The Baby-Friendly Initiative is Unicef's hospital breastfeeding program. Its aim is to make hospitals more breastfeeding-friendly places - an admirable goal... Unfortunately, this well-intentioned effort to make institutions more breastfeeding friendly has led to bottle-feeding mothers being ignored.
This is probably one of the main topics that before the arrival you get the most opinions on and can feel the most pressure and judgement. But just do what is right for you, of course listen to the opinions, but do what makes you happy and you feel most comfortable with. I still believe there is no right or wrong way.
It's a pity that breastfeeding is currently not the cultural norm in the UK, and many other western countries, as there's absolutely no doubt that it is the biological norm. Women are free to make choices about how they feed their babies, but if you choose formula, there's no need to put down breastfeeding and breastfeeders.