MOBO CEO Kanya King MBE welcomed industry professionals and distinguished guests and thanked them for their loyal support of her brand for the past 18 years. She reminded us that MOBO had been created to champion young music focused youth and given a platform to urban music acts for the longest time.
Way before Facebook took over, before Whatsapp and Twitter updates and global news every second, there was, once upon a time, MySpace. I was an avid member of it around 2007, as most musicians were at the time. I posted some music of my own on my profile page and one day I got a call from NYC, from a person who said he represented a well known music producer.
This fund is apparently available to aspiring acts and artists who need the much needed initial funding to get started on the road to success in the music industry. From what I understand the total fund amounts to £500,000 and is being hailed by its originators as, "a breakthrough moment for music in England".
The music industry is changing. The old guard and a new order are curiously juxtaposed as one attempts to survive and adapt while the other evolves confidently on the periphery of an inevitable future. I am, of course, talking about the rise of social media and its continuing stronghold on how we learn about, listen to and buy our music.