Business Intelligence

A Personal View of This Year's EphMRA Annual Conference

Sarah Phillips | Posted 27.08.2014 | UK
Sarah Phillips

Travelling home on the Eurostar from this year's EphMRA conference in Brussels, I pondered whether the pharmaceutical market research industry is 'Embracing Change and Cultivating Opportunity' as per the title of the conference.

Become the Ultimate Raconteur: Storytelling With Data

Andy Cotgreave | Posted 18.08.2014 | UK Tech
Andy Cotgreave

What's the best story you've ever been told? What's the best piece of fiction you've ever read? What is it about the memories of those that have made them stick in your mind? Defining what a story is and why they have impact is very difficult. At its heart a story has characters, a narrative, tension, and a resolution. What if you could take the key aspects of storytelling and apply them to data?

The Big Data Opportunity Sliced and Diced - Vertically

Sean Farrington | Posted 31.03.2014 | UK Tech
Sean Farrington

The best big data is the data generated as a by-product of operational, customer and supplier processes. The data that people naturally share, and are willing to, in return for a better experience or end product. And the best big data is when it becomes information that is readily analysed by business users for useful insights.

ERP Software in 2014: Six Predicted Trends

Mark Braund | Posted 23.03.2014 | UK Tech
Mark Braund

2013 was an eventful year in ERP, with notable positive developments including the increase in mobile and business intelligence (as many predicted twelve months ago) and the increase in adoption of SaaS and cloud solutions. The year saw a number of major ERP implementations, with successes and failures at all levels.

Braving the Data Deluge

Andy Cotgreave | Posted 15.02.2014 | UK Tech
Andy Cotgreave

Larger businesses have been reaping the benefits of data analysis to make better business decisions. The rise of data discovery tools within these organisations means that data itself has real currency, and plays a key role in helping decision-makers to get their jobs done. T

BI for the DI?

Sean Farrington | Posted 30.11.2013 | UK
Sean Farrington

We're enticed by the world of these detectives who inevitably catch the bad guy through a series of calculations (with the help of a loyal sidekick). But are they really that different from the rest of us?

What Can Your Data Analytics Team Learn From Star Trek?

Andy Cotgreave | Posted 25.11.2013 | UK Tech
Andy Cotgreave

As anyone who's ever been part of a data analytics team will tell you, the search for insight into data can sometimes seem like a Star Trek-like voyage into the unknown realms of deep space. So what can Star Trek teach us about the way we interact with and explore our data?

Are You Making Hard Work of Data Exploration?

Andy Cotgreave | Posted 08.10.2013 | UK Tech
Andy Cotgreave

How much data do you see every day? Whether it's wading through lines of numbers on spreadsheets at your office or sitting at home comparing the batting averages of England's cricket team, data has become a staple part of our daily lives. Despite this, very few of us have the tools that permit quick, effective data analysis.

How Business Intelligence Tools Can Help Us to Mind the Skills Gap

Andy Cotgreave | Posted 01.10.2013 | UK Tech
Andy Cotgreave

There is increasing pressure placed on governments and businesses to provide more accountability. To meet these demands they need to disclose the data behind the decision-making process. This will increasingly become an everyday part of our future leaders' lives and careers.

Analysing in the Fast Lane

Sean Farrington | Posted 29.09.2013 | UK Tech
Sean Farrington

People don't often think of the similarities with the business world when they think of Formula 1, and even less so do they think of big data. And yet, the three are actually very closely linked, with correct use of big data playing just as big a part in the success of a team as it can to the success of a business.

Your Data Analysis Takes How Long?

Andy Cotgreave | Posted 02.09.2013 | UK Tech
Andy Cotgreave

Let me dispel a myth. Contrary to popular opinion, if you are using spreadsheets or traditional BI tools, it is quite possible to build beautiful charts. Unfortunately, each view of your data takes considerable time to build, Do you have that time to spare in your working life?

Working Together in the Wilderness

Sean Farrington | Posted 17.08.2013 | UK Tech
Sean Farrington

Corporates tend to make and drive decisions only from a "giraffe's perspective", i.e. from the top down. But companies are essentially two kinds of animals foraging together - executives at the top as well as workers at the bottom - and workers should have the ability to influence action based on their unique perspective of happenings "on the ground".

What Can 'Where's Wally' Teach Us About Data Visualisation?

Andy Cotgreave | Posted 15.07.2013 | UK Tech
Andy Cotgreave

There's a reason why 'Where's Wally' is so effective and enduringly popular. The human brain is evolved to use colour, shapes and patterns as catalysts for cognitive recognition. These originally enabled us to spot threats in the environment; now they enable us to spot trends and sequences in charts more easily.

Why Wait in Line to Get Insight Into Your Data?

Andy Cotgreave | Posted 08.06.2013 | UK Tech
Andy Cotgreave

The benefits of opening up access to data are clear. A recent Economist Intelligence Unit (EIU) study, sponsored by Tableau, found that organisations which increase the access to data see an improvement in financial performance.

Using Your Data for You

Andy Cotgreave | Posted 07.05.2013 | UK Tech
Andy Cotgreave

As we all know, a lot of today's businesses have extensive data on us as consumers. Be it our favourite social network, the local supermarket or the bank. But not a lot of that insight is ever used to its full potential, either for the business, or the consumer.

Why You Should Animate Your Data to Liberate It

Andy Cotgreave | Posted 07.04.2013 | UK Tech
Andy Cotgreave

One of the most common misconceptions in industry today is that data - and in particular, big data - on its own, is capable of driving business value. Look across any sector you care to mention, in any corner of the globe, and you'll find countless 'experts' telling you that their data is the secret ingredient.

The Power of the Hidden Data Gem

Andy Cotgreave | Posted 18.03.2013 | UK Tech
Andy Cotgreave

If there's one thing that working with data teaches you, it's to expect the unexpected. After all, it's easy to look at data sets and extrapolate the obvious conclusions that stand out from the most glaring statistics. But what if the real value of the data was to be found elsewhere?

Insight is Where the People Are

Sean Farrington | Posted 23.01.2014 | UK Tech
Sean Farrington

Now that we have some of these insights on The Future, thanks to more advanced technologies, knowledge-workers can go to work to keep the candle burning brightly. Because Insight is for Everyone.

The Future for Market Research

Sarah Phillips | Posted 01.12.2012 | UK
Sarah Phillips

The commercial backdrop for any pharmaceutical company bringing a product to market is the changing market landscape they face. This is largely one of fragmentation, both in terms of the types of patient who are appropriate for targeting and in terms of the disease.

A Profession by Any Other Name - The Shame of Market Research

Sarah Phillips | Posted 01.10.2012 | UK
Sarah Phillips

I was carving a loaf of bread this weekend, with my new bread knife. For some reason, I didn't look at the knife and think to myself, 'Wow, that's some knife skills you have, maybe you could be a surgeon'.

Competition and Collaboration Go Hand in Hand

Sean Farrington | Posted 10.09.2012 | UK Tech
Sean Farrington

The reason why we follow sports is down to our passion for it, our desire to share these sentiments, and be in the right place at the right time to experience something amazing. Which is then recorded and preserved for eternity, studied by sports analysts to find out how to replicate or even improve on it.