Business Strategy

Stop Overthinking Your Millennial Employees

Dom Fletcher | Posted 04.05.2017 | UK
Dom Fletcher

In many ways 'millennial-talk' is hyperbole. Taken literally, if I believed everything that has been written about millennials - I shouldn't be writing this. My sense of entitlement would mean that I'd be resigning from my third job to launch a start-up that sells digital mindfulness from a semi-derelict storeroom...

A Word is Not Enough: Why The Future Belongs To Sincere Brands

Emil Kotomin | Posted 13.05.2015 | UK
Emil Kotomin

Trying to make brands more relatable, managers formulate emotional visions and ascribe human character traits to their brands, illustrated through corporate values. These are often taken from a rather shallow pool of virtues that are believed to resonate with target audience.

Is being cheap really that bad?

Harry Hitchens | Posted 04.04.2015 | UK
Harry Hitchens

The simple fact is people don't look at a problem and think of the most direct way to solve it, they often seek the most expensive option.

The Magic Three: Qualities for Creating a Successful New Business

Erica Sosna | Posted 17.01.2015 | UK Lifestyle
Erica Sosna

As a business and enterprise coach I am frequently asked about the kinds of skills and qualities I think new business owners need to develop. Now, everyone is different and we all come with a unique skill set. But there are three skills I believe to be universal if you are going to flourish as a freelance, self employed person or entrepreneur.

How To Grow Your Business

Sloan Sheridan-Williams | Posted 03.10.2014 | UK
Sloan Sheridan-Williams

Starting a business today is far tougher than a few years ago, not only do you have to know your business, you have to know how to market your business within your budget in a world where companies are spending tens of thousands on marketing and branding.

Leadership, Learning, and Letting Go: How the Disruptive Can Become Constructive

David Lancefield | Posted 20.05.2014 | UK
David Lancefield

I spend my working life helping organisations deal with disruption. I focus on the media and entertainment industry these days, but I've covered sectors as diverse as health, energy, transport, and financial services.

Is Outsourcing Still About Finding the Cheapest Place to do Business?

Mark Hillary | Posted 18.03.2014 | UK Tech
Mark Hillary

I had dinner last night with a group of company executives who asked me about the best place in the world to locate the finance department of their company. This is a global organisation with thousands of people employed across the world and a finance function presently located in Western Europe.

Building a Long-Term Strategy For Your Business

Rupert Lee-Browne | Posted 12.03.2014 | UK
Rupert Lee-Browne

Britain's economy is well on the path for growth and 2014 is set to be a great year for business. With the right people in place and a healthy cashflow, British businesses will be in good shape to build and maintain successful long-term strategies. And who knows, perhaps the next Google or Facebook will be born from these shores.

The Cloud - A Perfect Forecast

Chloe Watts | Posted 30.12.2013 | UK Tech
Chloe Watts

The cloud differentiates in three ways from traditional hosting, as it is sold for the time the customer needs to use it, its services are flexible and accessible with nothing more than internet access.

Five Action Points to Retain and Grow Your Customer Base

Raconteur Media | Posted 23.01.2014 | UK
Raconteur Media

Given how central customer loyalty is to the bottom line for every smart company, I wanted to share five insights and action points from my research that I believe are essential to getting a customer loyalty strategy right

The Rise of the Millennial Women

Chloe Watts | Posted 28.12.2013 | UK Tech
Chloe Watts

So why are Millennial women a point of attraction for investment? Only because they're born in the capital of fashion: the dream shopping destination for all consumers with a soft spot for designer wear.

Don't be Afraid of the Dark

Chloe Watts | Posted 23.12.2013 | UK Tech
Chloe Watts

Looming before business organisations is an opportunity in disguise: dark data. With specialist skills, it can be captured in a readable, scalable format and increase productivity and customer loyalty, giving you a competitive advantage.

Talent Retention and Development - Why it Matters to the CIO

Andrew Carr | Posted 23.01.2014 | UK Tech
Andrew Carr

In the past, most CIOs would have had a number of technical staff in their teams dedicated to 'keeping the lights on' existing and legacy infrastructure. As they move to a model through which their organisation is purchasing IT services from a third party through the cloud, the demand for that kind of technical skillset will inevitably decline.

Anticipating Porter

Chloe Watts | Posted 04.12.2013 | UK Tech
Chloe Watts

February 2014 will 'seduce, satisfy and serve' you - surprisingly, the verbs promised by no male. Prepare to meet Porter, a clean-cut, 300-page publication and an anticipated addition to Natalie Massenet's, founder, of Net-A-Porter's growing narrative.

Being Googley Part 2: Building a Culture of Creativity

Owen Lee | Posted 28.10.2013 | UK Tech
Owen Lee

Working environments have become more pressurised. With obtaining and retaining business now incredibly competitive, clients are becoming ever more demanding for their cash. However increased workloads in conjunction with reduced response times (further exacerbated since e-mail went mobile) means that employees are rarely given the necessary freedom to produce their best work. Overall, whilst the advertising industry naturally holds innovation and creativity as paramount importance, client pressures typically prevent such a culture from being entrenched into working life, and is instead an all too often an unfamiliar luxury. But what's being done and how can we all make room to be more creative?

Start With 'Why'

Andy Lopata | Posted 21.09.2013 | UK
Andy Lopata

How much time do you spend on managing your 'personal brand'? What others think and say about you is vital to anyone's success in business or in their career. It's not simply about whether people speak positively about you, or otherwise; it's the context in which they speak about you and your strengths.

Top 10 Tips on Starting a B2B Business

Raconteur Media | Posted 01.04.2013 | UK
Raconteur Media

Freddie Ossberg, Founder and CEO of Raconteur Media and winner of Young Entrepreneur of the Year 2010, gives tips on putting your business plans into ...

Moving Beyond a State of Social Media Insecurity

Rose Schreiber | Posted 05.02.2013 | UK Tech
Rose Schreiber

By keeping these core elements at the heart of a social media strategy, businesses ensure that even in the worst case scenario, there is often scope for a level of engagement with their desired audience.

The Strategy Trap: Why Organisations Need to Talk Less and Do More

Jim Prior | Posted 14.12.2012 | UK
Jim Prior

A business's success isn't determined by its strategy, it's determined by what it actually does - products, service, markets, prices etc. - so for organisations that fall into this meaningless strategy trap the resulting lack of action is a major problem.

Creativity - The Resource That Big Name Brands are Clamouring for, But Brits are Shying Away From

Francois Petavy | Posted 26.06.2012 | UK Tech
Francois Petavy

There's a huge opportunity for Brits to catch up with their American and French counterparts in the creativity stakes, and such an untapped resource could prove hugely beneficial to brands when it comes to competing on the world stage.

The Importance Of The Social Graph

Grant Leboff | Posted 28.01.2012 | UK
Grant Leboff

or a vast majority of companies Social Media is still new. However, because many of the customers a business would like to reach, spend an increasing amount of time on these platforms, companies have come to recognise the importance of being involved.