Britain's economy is well on the path for growth and 2014 is set to be a great year for business. With the right people in place and a healthy cashflow, British businesses will be in good shape to build and maintain successful long-term strategies. And who knows, perhaps the next Google or Facebook will be born from these shores.
In the past, most CIOs would have had a number of technical staff in their teams dedicated to 'keeping the lights on' existing and legacy infrastructure. As they move to a model through which their organisation is purchasing IT services from a third party through the cloud, the demand for that kind of technical skillset will inevitably decline.
Working environments have become more pressurised. With obtaining and retaining business now incredibly competitive, clients are becoming ever more demanding for their cash. However increased workloads in conjunction with reduced response times (further exacerbated since e-mail went mobile) means that employees are rarely given the necessary freedom to produce their best work. Overall, whilst the advertising industry naturally holds innovation and creativity as paramount importance, client pressures typically prevent such a culture from being entrenched into working life, and is instead an all too often an unfamiliar luxury. But what's being done and how can we all make room to be more creative?
How much time do you spend on managing your 'personal brand'? What others think and say about you is vital to anyone's success in business or in their career. It's not simply about whether people speak positively about you, or otherwise; it's the context in which they speak about you and your strengths.