I know what you're thinking. "Oh, here we go. The wanky marketing guy, making all sorts of fanciful assertions. We won't be able to do any of what he says because regulation. Why don't they ever understand? Sigh."
This week in Birmingham I seemed to spend a lot of time answering the same question from journalists. "Why is everyone here so upbeat?". My answer was always the same "Because we have a plan - a strategy - we can see it's working, and we're sticking to it."
The bottom line is that you've got to be tough if you're leading a company -people's livelihoods and careers depend on you making cool, calm decisions. Christine and Annie are both very calm under pressure. Come to think of it I've met way more panicky blokes at the top than panicky women.
Spurning the standard speakers that most of us are familiar with, they opt instead for what is a functional piece of art made out of vintage suitcases. With stylish personalised designs, each Bass Trunkies speaker is unique and handcrafted.
We Brits have a rapidly developing alternative finance sector, and specifically crowdfunding. This sector, in an era when banks on both sides of the Atlantic are failing borrowers and savers alike, is as necessary as it is cutting-edge and cool.
The danger of TTIP is that Europe and America will start exporting their significant levels of poverty to each other at a much faster rate than at present - a potentially disastrous chase to the bottom in which poverty increases inexorably as real wages continue to fall.
When it comes to business, competition is something that is always present. We could work in our own little bubble and forget that our competitors are out there, but, the fact remains that, in order for a client to give you business, it means that one of your competitors has to lose it. In some respects, business is a never-ending competition of winning and losing clients against your competitors...
The 11th Advertising Week in New York has seen some serious star power at large and the synergy between advertising, film and cinema, is great to see.
It is human nature to want to choose the world we live in. Humans are unique in how much they impact their environment―razing it, digging it, flatte...
Every person who has ever built a successful business has had a mentor - usually more than one at different stages of the company's growth. They might not have called these people mentors or viewed them as such; they might just have thought of them as a friend.
I believe often managers actively, and mostly inadvertently, suppress innovation. Why? Because people confuse leadership with having to come up with all the best ideas. Since management defined the strategy in the first place they don't want to be diverted from it.
The benefits of outsourcing are impossible to argue with, but before you rush off and throw those tasks out there, know that implementing a workforce built up largely of remote workers does have its pros and cons, and you need to know how to manage them.
Ed Miliband's policy is ill-conceived, based on the widely held assumption that employers recruit migrants rather than invest in their UK born workers. As with much recent immigration policy, it is based on opinion rather than evidence. More importantly, it fails to recognise a real issue in the under-utilisation of migrants' skills.
In recent years, provision by universities of lifelong learning and professional education has been in sharp decline. Earlier this year, for instance, the Rinnooy Kan Commission in the Netherlands found that part-time higher education is undergoing a dramatic decline.
Last year, we conducted some research into FTSE 100 and 250 CEOs and found that despite the world of business being in a state of constant flux, the world of FTSE CEOs has remained static.
Working alone as a solopreneur means there are no pats on the back after an awesome brainstorm, no validation from colleagues on that amazing piece of coverage you just got, and no certainty of pay at the end of the month, either.