What makes us as consumers choose one brand over another? Is it the price? Is it the software? Or does it simply come down to our own preference? It is fair to say that we have, in today's society, become inundated with choices. The question is therefore; when it comes to technology, and more specifically 'essential technology', what makes a consumer choose one product over another?
A survey carried out by Bull earlier this year produced some real insight into the role of the Chief Information Officer (CIO). The results showed that CIOs feel frustrated by a lack of freedom and influence. This set us thinking about what they must do to adapt to shifting business patterns and to make their voices heard more clearly in the boardroom.
Today's workforce no longer expects to be kept within the confines of the four walls of the office; people expect to be able to work from home and on the go and if their employers won't provide them with the technology to do so, they'll simply use their own. Unfortunately, this has opened a can of security worms for IT departments worldwide.
As the market enters its first extended period of growth for half a decade you would be forgiven for thinking that the hard work is all but done. After a turbulent five years UK businesses have now reached a cross-roads - they understand the need to spend, but are fearful that one wrong move may mean ruin.
what if the IT department became more like an Apple Genius Bar? Workers could bring their own devices into the office and IT would help set them up for business use. But rather than just installing something on the device and handing it back, IT would walk the worker through how to, for example, download, install and use business-approved applications.
In businesses where BYOD isn't openly discussed, actively encouraged or banned, there is simply no way of knowing the actual or potential impact this phenomena could have on your business. Whether a small start up or multi-national it is not outrageous to suggest that your company is a BYOD adopter - you might just not know it.