Monday is United Nations' World Health Day, where those of us working to improve the health of people across the globe traditionally deliver a clarion call to galvanise people into action. It's a moment when, to paraphrase Kofi Annan, we remind world governments that health is to be seen not as a blessing to be wished for, but as a human right to be fought for.
Considering how many of us look in the mirror first thing in the morning, the thought of sharing our image on Facebook among 1.11billion users is probably a daunting prospect. So it's arguably a masterstroke that in a world obsessed with body perfection a charitable cause rallied tens of thousands of women into revealing their bare faces on social networking sites such as Facebook and Twitter...
Since the dawn of social media, citizens of the social space have been exposed to an ever-increasing number of causes and movements. This in turn has helped to propagate the notion of 'slacktivism', the perception - arguably the delusion - that you can effect change without really doing anything at all.
Today, we're leading with Aaron Eccles, head of social media of Cancer Research and how they turned around a meme that wasn't even theirs and have raised £8m so far off the back of it. We've then got comedy legend Ruby Wax with a fantastic post on how to use mindfulness as an internal weathervane to predict depression...
When the selfies first started appearing in our Cancer Research UK newsfeeds, a few of our supporters got in touch on Facebook and Twitter to ask if we'd started the campaign. We tweeted that it wasn't ours but that we appreciated the sentiment, and we directed people to our website if they wanted to get involved with our work to beat cancer sooner. Less than 12 hours later, we'd been retweeted hundreds of times and we were seeing more and more selfies appearing from people saying they were doing it for us. We knew we needed to act fast so we took a picture of a team member without makeup holding a sign with our text to donate code.
There's no way to avoid technology on a day to day basis, so is there an issue with utilising this online access to the world wide public? It opens up another avenue for individuals to become lazy, but also, it's a great source of widening people's knowledge and understanding of the world around them, and bringing major issues to light.
Fantastic stuff on front this morning too, kicking off (pardon the pun) with former Footballers' Wives star and now Corrie cobble-botherer Ben Price on behalf of Cafod and seeing the impact of climate change with his own eyes in Uganda. TUC general secretary Frances O'Grady meanwhile says soaring wage inequality here in the UK should worry us all.
What exactly does this say about our society? The few people who have overcome severe insecurities, taken off their make up and posted a selfie are, combined with those who feel urgently that they need to do something, anything to promote awareness, woefully drowned out by the thousands who are posting because they, well, umm, fancy it?
Before my month away from the tipple, I was very self-aware about how young and immature I was. Now I feel as though I am actually an adult. Someone who can have one drink and mean one, who can have a diet Coke instead of a shot of vodka at a busy venue, who doesn't feel obliged to stay out if in fact they want to go home.
I am regularly the youngest patient on my ward, often by a good 30 years, frequently mistaken for a daughter, even a grand-daughter. This was commented upon by a radiotherapist during my five weeks of radiotherapy who welcomed me into the room with 'well, it does make a pleasant change to have a young, pert bottom to manoeuvre on to the bed!'