I find it paradoxical that fashion, an industry that thrives on newness, is also known for its rather traditional ways of thinking. So, when Burberry announced its game-changing in-season fashion calendar model, it made me take notice...
Having worked at the fashion coalface for over 15 years, as a photographer, PR and writer, I now balance on the edge of the bubble, peeping in. I advise retail clients on how to respond to their customers changing needs.
What does it matter if all catwalk models are of a singular type? Well for one thing, this lack of diversity is always going to pull focus from the designs and convey the message that the clothes are only intended to be worn by a very narrow segment of the audience.
Sure, Victoria Beckham, Alexa Chung and Poppy Delevingne give good flare game but are we non-model, non-celebrity types actually likely to trade in our skinnies and move into bell-bottom territory? Yes, but all summer?