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What is it about wine that average Joe public are happy to be ignorant about? I'm sure people don't follow the same philosophy when it comes to buying clothes or cars. In my experience consumers go out of their way to have some understanding of these. Why not wine?
"I don't like chardonnay"Sound familiar? What is it about this noblest of grape that people just don't like? As a varietal it still ranks amongst one of the biggest sellers in the UK, next to sauvignon blanc and now pinot grigio/gris.