I have never really been a very charitable person apart from the usual; sponsoring friends, completing lengthy swims for Cancer Research and Comic Relief & Children in Need donations etc. So when I had to fill in an application form at AOL UK to be part of a volunteer trip with Free the Children charity in Kenya, I was a bit thin on the evidence to make my case as to why I should be picked.
Nick's reputation precedes him and every village brought demands for autographs and games of cricket. Over the four days we played numerous spontaneous games in the dusty lanes, on scrubs of land or taking over local school playgrounds, surrounded on every side by excited children, lining up to take their turn to bowl at the master batsman.
In Kind Direct's work generates huge benefit to the thousands of charities and the millions of people they serve every year. Now 17 years on, over 900 companies have donated £130million pounds worth of goods for more than 6,200 benefiting charities. It's a simple solution which makes sense for business, charities and environment - truly an example of The Prince's vision of a 'virtuous circle' in action.