In these tough economic times we need to convince the wealthy that they have a responsibility to give. This country is seeing a growing divide where the rich are getting richer and the poor are getting poorer. The professors I meet don't earn as much as a banker's secretary and yet they are passionate, committed and totally immersed in their journey of discovery. I want to change the rich's mentality toward philanthropy so that they give more. Perhaps new models of giving such as venture philanthropy are a way of convincing the wealthy to give more.