Chartered Institute of Public Relations

Wikipedia by Numbers Can Be Misleading

Jane Wilson | Posted 15.08.2012 | UK Tech
Jane Wilson

PR Week ran an article this week that reported on the EthicalWiki's report 'Brands on Wikipedia by the Numbers'. The report claims that 85% of brands on Wikipedia are poorly represented and the US consultancy behind it has called for brand managers to better understand the site's content needs. It goes on to say "the vast majority of brand pages on Wikipedia are poorly edited".

PR: If You Want to Understand Wikipedia, Become a Wikipedian

Jane Wilson | Posted 15.07.2012 | UK Tech
Jane Wilson

I think that Wikipedians and ethically minded public relations professionals share similar goals -providing accurate, factual, and up-to-date information about a topic, organisation or individual.

Only Professionals Should be Trusted to Lobby

Jane Wilson | Posted 29.05.2012 | UK Politics
Jane Wilson

The Sunday Times party funding investigation is being wrongly conflated into a lobbying scandal by leader writers and others who see this as a good opportunity to keep up the pressure on the public affairs profession, which they either misunderstand or don't like.

Influence Should Be Earned Not Bought

Jane Wilson | Posted 26.05.2012 | UK Politics
Jane Wilson

David Cameron said that he thought the next big political scandal after MPs' expenses would involve lobbying. Sadly, but one might say predictably, the next big political scandal has involved a party fundraiser attempting to encourage a company to give money in return for access to policymakers.

Wikipedia: the real public relations opportunity

Jane Wilson | Posted 06.04.2012 | UK Tech
Jane Wilson

It is a neat irony that the furore surrounding public relations agencies who have been editing Wikipedia presents our profession with a classic public relations opportunity.

Real Trust Must Be Actively Earned

Jane Wilson | Posted 30.03.2012 | UK Politics
Jane Wilson

Sometimes the values that we pursue in public relations can put wider social and economic issues into context. Trust is one of those values.