I'm standing in the middle of a pig shed. To my left and right, I see row after row of tightly packed sows and their squealing piglets. The building is a sorry sight - hard, featureless, sometimes barely visible in the dim light. I want to leave, except I'm not actually "there". Welcome to the curious world of virtual reality.
The industry heralds these cages as a vast improvement to the banned barren battery cage. But when you see the way these cages still leave hens crammed, with barely any space to stretch their wings, even with minimal 'enrichment', it's clear a cage is still a cage. The 'enrichment' in these cages is little more than window dressing, a cynical sop to consumer concerns. 300 million hens are currently living this way in the EU. Please join our campaign. And help us end the cage age once and for all.
Better information about the health and welfare of different chicken breeds can help farmers make informed decisions about the breeds they choose to rear and, just like independent reviews of other products we buy, it could also allow retailers and shoppers to make informed choices about the chicken meat they select.