It's clear to see China contributes a huge amount to the UK economy and offers great opportunities for UK businesses. Successful companies in China balance optimism with thorough preparation and careful execution - putting in place a China-specific strategy that navigates the complexities of China. For those that do, the rewards can be significant.
Five years on from the Great Financial Crisis and whilst it might feel like little's changed for us as individuals, different nations and their central banks are engaged in heated currency wars. In a race for exports and to inflate away huge debts it often looks like a game to print as fast as you can.
Europe's Industrial Revolution did not only bring us the pleasures of pollution, but the welfare state too was a direct result of the then thriving economic climate. While its remnants are being methodically dismantled across the Old Continent as the blind belief in privatisation assumes evangelical dimensions, China, and the overall Asian continent, is investing in public spending.
China is one of the fastest-growing economies in the world, and consequently, its vast population has a higher percentage of disposable income to spend than ever before. The Chinese penchant for luxury items, and particularly western brands, is making it an attractive pool of income-rich consumers. How can UK eCommerce merchants successfully tap into this market?