Chris Hirst

Playing It Safe Is the Biggest Risk of All

Chris Hirst | Posted 29.09.2013 | UK
Chris Hirst

We need to redefine the very notion of what 'taking a risk' or 'being brave' actually constitutes. Indeed, you can argue that brands need to get things wrong from time to time in order to learn, a hypothesis brilliantly laid out by Tim Harford in his book 'Adapt - why success must begin with failure'.

Don't Just Talk About Change - Do It Now

Chris Hirst | Posted 24.03.2013 | UK
Chris Hirst

At the end of last year, I posted a blog about the 'Open' culture we've cultivated at Grey, and how this culture change programme has supercharged our...

In Dark Times Culture Change Holds the Key to Growth

Chris Hirst | Posted 18.12.2012 | UK
Chris Hirst

More than five years into recession, the global financial crisis shows no sign of abating. Just last week, the IMF announced a combined cut in UK growth predictions greater than that of any other country.

Team Sky Is a Lesson to Us All

Chris Hirst | Posted 09.10.2012 | UK Sport
Chris Hirst

We are in the middle of a celebrity endorsement tsunami; never in the field of brand marketing has so much been endorsed to so many by so few. To walk London's streets right now is to be introduced to a bewildering array of sports and sports stars; Sunday magazines display their chiseled bodies and ghost-written autobiographies sit in their millions waiting to be shipped.

Business as Usual: Bankers, MPs and the Culture of the Norm

Chris Hirst | Posted 26.06.2012 | UK
Chris Hirst

When the history of 2010 is written, two apparently unconnected events will hog the headlines, bankers' bonuses and MPs' expenses.