It really is possible to produce corporate communications that actually communicate. It's not easy, and you'll be caught between the irresistible force of 'we've always done it this way', and the immoveable object of fifteen rounds of tedious approvals that will slowly bleach out any interest or readability your bold first draft might once have had.
Comedy is all about recognition. Michael McIntyre points out one of life's foibles. You recognise said foible, then chuckle lightly and die a little on the inside. But there is a thin, unfunny line between highlighting some hilarious, unearthed observation and lazily trotting out a creaky comedy cliché that was hackneyed when first used on Round the Horne.