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Shoppable Films: Fad or Future?

Rachel Arthur | Posted 14.01.2013 | UK Tech
Rachel Arthur

If there's one keyword at the centre of the burgeoning fashion and tech scene at the moment, it's 'shoppable'. Just as retailers and brands get a grasp on how to handle content, it's commerce that begins to drive the sector forward again - undoubtedly the effect of greater need for ROI within the social space.