The Myanmar launch presents Coca Cola with an interesting challenge. Here is a market that not only has no idea what Coke tastes like (sweet, fizzy, vaguely fruity) but one without any previous exposure to advertising either. I've no doubt that Coke will succeed, but I think the manner in which it will how achieve that success is very interesting.
Like Justine Greening, I can't understand the arguments made by some against spending 0.7% of GNI to relieve suffering overseas. They should remember that 7p in every £10 is a small slice of our national income when compared with the spectre of people dying unnecessarily, living without access to education or even clean water.
In the UK, 15 million plastic bottles are used every day, and, despite increasingly improving waste disposal services, 80% of these are not recycled. Everyday approximately one billion bottles and cans are dumped in parks, rivers oceans and landfill sites - almost 400 million of those in America alone.