I walk around the far side of the building into Spuistraat and there I find not a rack of bicycles but a black limo delivering a guest to the city's newest hip hotel, the W Amsterdam.
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For a while now, it has become fashionable for restaurants to pare down a menu and offer only one or two ingredients (with beef somewhat monopolising the movement) and bars are beginning to behave the same way (though not so much with the beef).
Steve Locke, together with co-founders Leigh Miller and Rhys Oldfield, is the entrepreneur behind cocktail bar chain Be At One.
Here, he tells us ...
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