#Communications

Climate Change: Should Adaptation Be The UK's New Tactic?

Joe Mitton | Posted 04.12.2016 | UK
Joe Mitton

We must look at climate change mitigation - all indicators are that we can expect more severe weather and warmer temperatures in the coming decades. But mitigation is no substitute for actually tackling the problem.

Add Some Sparkle To Your Christmas Reading

Robin Kermode | Posted 01.12.2016 | UK Entertainment
Robin Kermode

Being asked to read at a Carol Service is a great honour, but for many it can fill us with dread! What tone should you take? How fast should you go? A...

Post-Truth In Politics

Stuart Thomson | Posted 16.11.2016 | UK Politics
Stuart Thomson

The news that Oxford Dictionaries has declared 'post-truth' its 2016 international word of the year is not just a sign of the impact it has had on politics. Unless challenged 'post-truth' will become accepted practice with evidence and experts being consigned to history. There is no reason why this cannot apply as much to business communications as politics. Unchecked, it will become how we communicate all the time.

The Future Of Content Marketing Is Bright

Laura Collinson | Posted 22.09.2016 | UK
Laura Collinson

The challenge to brands is to harness new technology to build better content that isn't just likeable, but is shareable and unforgettable. To be great storytellers they need to transcend content marketing and be part of the conversation in context, not as a cynical interruption.

Skittles, Trump And A New Corporate Approach To Hostile Political Engagement

Nick Laitner | Posted 20.09.2016 | UK
Nick Laitner

Whereas major organisations have traditionally sought to inject some political balance into their public statements and engagement, there is little downside from ignoring, or slapping down, a weak and unelectable political force. That's clearly the Virgin Trains and G4S calculation in the UK - neither company is ever going to be regulated by a Corbyn government. Whether Donald Trump will ever be in a position to knock down Skittles is another question.

150 Years of Transatlantic Communications in Newfoundland and Labrador

Stuart Forster | Posted 12.08.2016 | UK
Stuart Forster

In this age of nigh on instantaneous global communications it's hard for us to imagine a world in which it took at least 10 days to convey messages ac...

When the Skill of Questioning Is Listening: Interviewing Refugees in Europe

Katy Williams | Posted 19.07.2016 | UK
Katy Williams

Having recently undertaken the perilous journey from Damascus to Berlin, researcher and filmmaker Reem Karssli - now seeking asylum in Germany - had a strong connection with the people she interviewed for BBC Media Action's research into the communication needs of refugees in Europe.

How Digital Technologies Are Affecting Attention Systems

Araceli Camargo | Posted 07.07.2016 | UK Tech
Araceli Camargo

American anthropologist, John Tooby, says attention would have been one of the earliest adaptations in the evolution of the human mind. As learning wh...

Telecoms Policy and the EU in 2016

Syed Kamall | Posted 04.06.2016 | UK Politics
Syed Kamall

With the EU lagging behind countries such as South Korea and Japan on measures of connectivity, it is time to act. Even in undisputed global hubs, such as my own home-city of London, there are spots where it is impossible to get a decent mobile signal.

Why Diversity Matters So Much to Communication Firms

Gavin Devine | Posted 09.03.2016 | UK
Gavin Devine

A few weeks' back I blogged about the trends that will shape the medium-term future of the communications industry, and in particular the need for us ...

Are We Out of the Woods? PR After 2016

Gavin Devine | Posted 22.02.2016 | UK
Gavin Devine

Like so many folk involved in corporate communications - or in any business sector, really - I marked the start of the year by laying out a few though...

When You've Got Something to Say, Say It Well

Susan Leigh | Posted 24.11.2016 | UK Lifestyle
Susan Leigh

There are times in every relationship when it's important to communicate how we're feeling to others. We may have issues, annoyances, be upset, or there may be something of especial significance that needs a little time set aside in order to discuss it fully.

UK - A Champion of Change in Europe

Ed Vaizey | Posted 30.09.2016 | UK Politics
Ed Vaizey

Let's face it. The Electronic Communications Regulatory Framework doesn't sound that exciting. The fact that the European Commission just launched a review of it even less. But it does matter - let me try to explain why...

When Online Security Conflicts With Online Scrutiny, Is Security the Loser?

Susan Hall | Posted 20.07.2016 | UK Tech
Susan Hall

Communications data includes data about who people communicate with, how and when they do so, how long conversations last. However, the new proposals are likely to go further than previous attempts, by requiring compilation and retention of web-logs and browser histories and, crucially, by forcing decryption of encrypted communications.

Seven Tips for Improving Your Personal Impact

Vicki Marinker | Posted 19.05.2016 | UK Lifestyle
Vicki Marinker

Whether we intend to or not, we form judgements about people almost immediately, to decide if they are 'friend' or 'foe' - whether we are safe in the company of someone like us, or whether we should be more alert to a potential threat. This is an instinctive reaction which, many generations ago helped our ancestors to survive.

Above, Below and on the Line: What's the Best Way to Reach an Audience?

Gavin Devine | Posted 15.05.2016 | UK
Gavin Devine

There are changes afoot that all of us in communications need to confront. So do those who report on our sector. The biggest change of all is the need to stop thinking of competition between television and online, or between above the line and below. We should think instead about collaboration, cooperation and integration, and the significant results that we can achieve together.

Could Bloggers Help You Sell That Mug? Exploring the Relationship Between Bloggers and Marketing

Rose Sgueglia | Posted 31.03.2015 | UK Lifestyle
Rose Sgueglia

I have met bloggers who posted lazy, no content reviews and I have met bloggers who took reviews like professionals, working on the content as much as the design; building a long-lasting relationship with the PR; and being, consequently, involved in any future campaigns.

5G Is Coming, But No One Knows What It Is

Huffington Post UK | Michael Rundle | Posted 20.01.2015 | UK Tech

Statistically you probably don't have a 4G mobile phone, contract and/or coverage yet. But even if you do, you're probably falling behind. UK commu...

Is Taylor Swift the Best Person at PR - Like, Ever?

Gavin Devine | Posted 17.03.2015 | UK Entertainment
Gavin Devine

Another day another PR triumph for the US pop star Taylor Swift. By the simple expedient of writing a cheque for £1300 to help a fan pay off her student loans, Taylor has again secured wall-to-wall positive coverage in the US, the UK and around the world.

Is PR the Master of the Media, or Are We All?

Adam Stones | Posted 07.02.2015 | UK
Adam Stones

'The internet and social media have empowered the PR trade and freed it from subservience to the news media.' This was the provocative starting point for an RSA debate recently, which also asked what this premise meant for the future of journalism and, more importantly, the future of public interest.

To See the Future of Science We Need to Look Beyond the '2.0 Paradigm'

Dirk Jan van den Berg | Posted 21.01.2015 | UK Tech
Dirk Jan van den Berg

The vernacular of 'Science 2.0' has become increasingly utilised in the debate about the future of science. Many media articles and conferences focus on this topic, and the European Commission has recently held a public consultation to better understand the impact of 2.0 and desirability of policy action to enable it.

Scottish Independence: Advertising Isn't Selling

Chris Hirst | Posted 05.11.2014 | UK Politics
Chris Hirst

Advertising may not have had the power to change people's minds in this referendum, but whatever the result, communications must deal with the fallout, be part of the necessary reconciliation and rebuilding going forward. But they will need to be a lot braver if they are to succeed.

Social Media and Modern Warfare

Adam Fisch | Posted 08.10.2014 | UK Tech
Adam Fisch

I'm actually not 100% sure that social media inherently is good. Yes, it's possible for people to post real-time news, yes it encourages every individual to voice their thoughts and be accessible but what happens when the social media news agenda gets hijacked?

Capturing the Communications Opportunity for Carbon Capture and Storage

Alastair Turner | Posted 09.09.2014 | UK
Alastair Turner

Much has been made of the potential for carbon capture and storage (CCS) in Europe's evolving energy mix. However, its progress has stalled in recent years with concerns around cost, complexity and potential health and safety risks.

Will Goldman's World Cup Winning Story Force Financial Institutions to Go for Goal With a More Creative Approach to Their Communications Strategy?

Alastair Turner | Posted 10.08.2014 | UK
Alastair Turner

It's important to build time for creative thinking into communications rather than getting bogged down in bureaucracy. While creativity for creativity's sake can backfire, firms that fail to bring new ideas to the table will become less relevant. The key is devising a strategy that allows room for creative thinking, while ensuring that any ideas are clearly aligned with business goals.