It's important to build time for creative thinking into communications rather than getting bogged down in bureaucracy. While creativity for creativity's sake can backfire, firms that fail to bring new ideas to the table will become less relevant. The key is devising a strategy that allows room for creative thinking, while ensuring that any ideas are clearly aligned with business goals.
Talking often gets bad press. Some people do it way too much. However, most organisations and leaders don't do it enough, particularly when there is an issue in play. Whether you are a football referee, or Chief Executive of a care home from which a war hero has absconded, the rule is simple: When you have nothing to say, keep quiet. But when you do, make sure you say it or others will say something else that you may not like.
In practice the biggest thing holding back the Brazilian food and drink sector is not communications but rather the poor state of domestic infrastructure. The poor reputation of the Brazilian transport sector revealed in our Index reflects the difficulties it faces in delivering what Brazilians need and expect.
The FT article on Monday by Emma Jacobs 'Publicity is free with no PRs' about the value or otherwise that PR professionals bring to their clients, was an entertaining read. But whether it painted an accurate picture of the usefulness of PR and communications, or even reflected a widely held opinion, is a different matter.
CCTV technology has an integral role to pay in securing general welfare. The question for policy makers is how can we better integrate CCTV into national security policies without losing the individual's rights to privacy, determining who should have access to the footage and how long it can be kept on file for. This is a discussion which is only beginning and which merits serious discussion at all levels of society.
The CEOs of the world's biggest chemical and agribusiness companies recently petitioned the Presidents of the EU Commission, Parliament and Council to downgrade the Precautionary Principle and focus instead on a new 'Innovation Principle'. On what grounds? That taking an excessively precautionary approach to policy-making and regulation is holding Europe back in the cut-throat world of global competitiveness.
We don't know much about how PRISM may or may not work, or may or may not exist, at least in the form specified in the leaked slide deck. We also don't know if we should be aghast or complacent, cool like Ferris on his day off, or agitated like his pal Cameron. Are we witnessing privacy and the rights of individuals explode around us?
The latest scare will prompt many parents of unvaccinated children to act now that their children are older. However, heightened awareness will be short lived and dependent on the media agenda, so what changes could achieve a long term turnaround in the success of the MMR programme? It might be time to try other methods to trigger behavioural characteristics.