CCTV technology has an integral role to pay in securing general welfare. The question for policy makers is how can we better integrate CCTV into national security policies without losing the individual's rights to privacy, determining who should have access to the footage and how long it can be kept on file for. This is a discussion which is only beginning and which merits serious discussion at all levels of society.
The CEOs of the world's biggest chemical and agribusiness companies recently petitioned the Presidents of the EU Commission, Parliament and Council to downgrade the Precautionary Principle and focus instead on a new 'Innovation Principle'. On what grounds? That taking an excessively precautionary approach to policy-making and regulation is holding Europe back in the cut-throat world of global competitiveness.
We don't know much about how PRISM may or may not work, or may or may not exist, at least in the form specified in the leaked slide deck. We also don't know if we should be aghast or complacent, cool like Ferris on his day off, or agitated like his pal Cameron. Are we witnessing privacy and the rights of individuals explode around us?
The latest scare will prompt many parents of unvaccinated children to act now that their children are older. However, heightened awareness will be short lived and dependent on the media agenda, so what changes could achieve a long term turnaround in the success of the MMR programme? It might be time to try other methods to trigger behavioural characteristics.
Tiger Woods is once again the No.1 golfer in the world, ousting Rory McIlroy after winning at the Bay Hill classic on Monday. Nike decided to celebrate the achievement in their inimitable Nike style; a shot of Tiger simply framed with the quote "Winning takes care of everything". It's a touch of brilliance.
I suspect in some ways the Ancient Greeks would have embraced social media as a medium for complimenting direct democracy and involving citizens in the political process, because it helps stimulate conversation, foster greater understanding of the political process and can act as a breeding ground for ideas.
With friends from the RSPCA, The Body Shop and the wider animal welfare movement, Forster is finally celebrating the EU Directive which will ban the marketing of cosmetics tested on animals. While much of Forster's client communications work can be instantly measured, evaluated, refined and adapted, it's important to note that real, enduring change takes time to bring about.