'The internet and social media have empowered the PR trade and freed it from subservience to the news media.' This was the provocative starting point for an RSA debate recently, which also asked what this premise meant for the future of journalism and, more importantly, the future of public interest.
The vernacular of 'Science 2.0' has become increasingly utilised in the debate about the future of science. Many media articles and conferences focus on this topic, and the European Commission has recently held a public consultation to better understand the impact of 2.0 and desirability of policy action to enable it.
It's important to build time for creative thinking into communications rather than getting bogged down in bureaucracy. While creativity for creativity's sake can backfire, firms that fail to bring new ideas to the table will become less relevant. The key is devising a strategy that allows room for creative thinking, while ensuring that any ideas are clearly aligned with business goals.
Talking often gets bad press. Some people do it way too much. However, most organisations and leaders don't do it enough, particularly when there is an issue in play. Whether you are a football referee, or Chief Executive of a care home from which a war hero has absconded, the rule is simple: When you have nothing to say, keep quiet. But when you do, make sure you say it or others will say something else that you may not like.
In practice the biggest thing holding back the Brazilian food and drink sector is not communications but rather the poor state of domestic infrastructure. The poor reputation of the Brazilian transport sector revealed in our Index reflects the difficulties it faces in delivering what Brazilians need and expect.
The FT article on Monday by Emma Jacobs 'Publicity is free with no PRs' about the value or otherwise that PR professionals bring to their clients, was an entertaining read. But whether it painted an accurate picture of the usefulness of PR and communications, or even reflected a widely held opinion, is a different matter.
CCTV technology has an integral role to pay in securing general welfare. The question for policy makers is how can we better integrate CCTV into national security policies without losing the individual's rights to privacy, determining who should have access to the footage and how long it can be kept on file for. This is a discussion which is only beginning and which merits serious discussion at all levels of society.
The CEOs of the world's biggest chemical and agribusiness companies recently petitioned the Presidents of the EU Commission, Parliament and Council to downgrade the Precautionary Principle and focus instead on a new 'Innovation Principle'. On what grounds? That taking an excessively precautionary approach to policy-making and regulation is holding Europe back in the cut-throat world of global competitiveness.