Communications

The Road to Rio Is Not Running Smooth

Gavin Devine | Posted 14.04.2014 | UK Sport
Gavin Devine

In practice the biggest thing holding back the Brazilian food and drink sector is not communications but rather the poor state of domestic infrastructure. The poor reputation of the Brazilian transport sector revealed in our Index reflects the difficulties it faces in delivering what Brazilians need and expect.

The Cost of 'Free' PR

Gavin Devine | Posted 11.04.2014 | UK
Gavin Devine

The FT article on Monday by Emma Jacobs 'Publicity is free with no PRs' about the value or otherwise that PR professionals bring to their clients, was an entertaining read. But whether it painted an accurate picture of the usefulness of PR and communications, or even reflected a widely held opinion, is a different matter.

Is It Possible to 'Ghostblog' for a Leading CEO?

Mark Hillary | Posted 22.04.2014 | UK Tech
Mark Hillary

I have been blogging now for over a decade. In fact, I have watched blogs mutate from the original form of 'web-logging' that was just like keeping an online diary to the present-day where most people get their news about the world from blogs.

Companies Need to Put Data at the Heart of All Communications Strategies

Sara Benwell | Posted 29.03.2014 | UK
Sara Benwell

Data has always been important in communications, but it has never been more critical than it is now. In today's world, newspapers are facing increasing pressure to cut costs and produce more news in less time.

Why the Private Sector Must Support Education

Christopher Clarke | Posted 23.01.2014 | UK
Christopher Clarke

If a company genuinely feels that young people are joining the workplace without the skills they need, then they should do something about it. Get into the schools. Who knows, you might even learn something.

CCTV: A Critical Tool in Securing Public Safety

David Walsh | Posted 23.01.2014 | UK Politics
David Walsh

CCTV technology has an integral role to pay in securing general welfare. The question for policy makers is how can we better integrate CCTV into national security policies without losing the individual's rights to privacy, determining who should have access to the footage and how long it can be kept on file for. This is a discussion which is only beginning and which merits serious discussion at all levels of society.

We Still Need Precaution, Says Poritt

Green Futures | Posted 25.01.2014 | UK
Green Futures

The CEOs of the world's biggest chemical and agribusiness companies recently petitioned the Presidents of the EU Commission, Parliament and Council to downgrade the Precautionary Principle and focus instead on a new 'Innovation Principle'. On what grounds? That taking an excessively precautionary approach to policy-making and regulation is holding Europe back in the cut-throat world of global competitiveness.

What's in It for You?

Jilly Forster | Posted 23.01.2014 | UK Tech
Jilly Forster

A common characteristic of individuals who are successful as business leaders, teachers, parents, spouses, or healthcare professionals is their ability to be empathetic. Empathy builds connection, eases one's stress and allows others to know that they are not alone in the world.

How to Govern for Sustainability

Green Futures | Posted 23.01.2014 | UK
Green Futures

National leaders can learn from collaborative governance at a regional level, and should encourage it, says Duncan Jefferies. When announcing his pla...

Breaking Down Communications Barriers at Home and Abroad

Tim Stone | Posted 23.12.2013 | UK Tech
Tim Stone

When you start embracing video technology, you'll see how it helps to defy distance and break down cultural barriers to improve productivity. In order to take full advantage of this, you'll want to follow some quick and easy tips for appearing professional on camera.

Narrative by Numbers: The Production Line of Storytelling

Mark Borkowski | Posted 12.10.2013 | UK
Mark Borkowski

I've been preaching about the power of stories for years, but it was only around the turn of this decade that it became generally a faddish topic. I was happy when it did - for too long, clients of mine had been unable to see beyond their next ad deadline.

Communication and Customer Service

Michael Rosenkrantz | Posted 06.10.2013 | UK
Michael Rosenkrantz

Many years ago when I was Director of a small HIV/AIDS NGO in the US, I was so enamored with e-mailing and sending out many mails, that I began to lose a personal connection with my colleagues.

Customer Success

Chris Boorman | Posted 11.09.2013 | UK
Chris Boorman

One thing businesses should all agree on is the fact that the customer comes first. With 80% of a company's future revenue coming from just 20% of its existing customers it's essential that customers are always front of mind when developing the strategy for growing your business.

PRISM: The Restaurant at the End of the Universe

Chris Brauer | Posted 12.08.2013 | UK Tech
Chris Brauer

We don't know much about how PRISM may or may not work, or may or may not exist, at least in the form specified in the leaked slide deck. We also don't know if we should be aghast or complacent, cool like Ferris on his day off, or agitated like his pal Cameron. Are we witnessing privacy and the rights of individuals explode around us?

Turning the Corner on MMR?

Natasha Thomas | Posted 08.07.2013 | UK Politics
Natasha Thomas

The latest scare will prompt many parents of unvaccinated children to act now that their children are older. However, heightened awareness will be short lived and dependent on the media agenda, so what changes could achieve a long term turnaround in the success of the MMR programme? It might be time to try other methods to trigger behavioural characteristics.

The Communications Data Bill Will Be Back

Jamie Bartlett | Posted 25.06.2013 | UK Politics
Jamie Bartlett

Making sure security service and policing powers are up to date and adequate - of course while avoiding unnecessary intrusion, misuse and expense - is something we all have a very big interest in.

Pay by Weight to Fly: The Thin Edge of the Wedge in Behaviour Change?

Guy Corbet | Posted 03.06.2013 | UK Lifestyle
Guy Corbet

Far away in the Pacific island of Samoa a fascinating experiment in the nudge theory of behaviour change is unfolding. The national airline, Samoa Air, has decided to charge passengers by the kilo to fly.

The New Tiger Woods Ad - Shouldn't We Save Our Moral Outrage for Something a Bit More Appropriate?

Toby Southgate | Posted 27.05.2013 | UK Sport
Toby Southgate

Tiger Woods is once again the No.1 golfer in the world, ousting Rory McIlroy after winning at the Bay Hill classic on Monday. Nike decided to celebrate the achievement in their inimitable Nike style; a shot of Tiger simply framed with the quote "Winning takes care of everything". It's a touch of brilliance.

Facebook Has Made Me a Better MP

Tom Brake | Posted 27.05.2013 | UK Politics
Tom Brake

I suspect in some ways the Ancient Greeks would have embraced social media as a medium for complimenting direct democracy and involving citizens in the political process, because it helps stimulate conversation, foster greater understanding of the political process and can act as a breeding ground for ideas.

Crowd Control and the Power of the Hoax: What Can Advertising Learn from Stuntsters?

Mark Borkowski | Posted 14.05.2013 | UK
Mark Borkowski

The rise of the Now! Economy has most industries wondering what the next step is. For years now, many professions have looked on to the changes taking place in the way we communicate, stunned by the speed of change and unsure what the next steps are for their industry.

International Aid - It's the Wrong Frame

Jonathan Caleb-Landy | Posted 13.05.2013 | UK Politics
Jonathan Caleb-Landy

The recent furore over the British international aid budget exposes a failure by the government and aid giving agencies to communicate the good work that they undertake in the developing world.

Positive Change Takes Time

Jilly Forster | Posted 07.05.2013 | UK Politics
Jilly Forster

With friends from the RSPCA, The Body Shop and the wider animal welfare movement, Forster is finally celebrating the EU Directive which will ban the marketing of cosmetics tested on animals. While much of Forster's client communications work can be instantly measured, evaluated, refined and adapted, it's important to note that real, enduring change takes time to bring about.

The Tesco/Horse Meat 'Crisis' - Not Exactly Ronseal

Jack R. Miles | Posted 05.05.2013 | UK
Jack R. Miles

At the heart of the current Tesco/horsemeat crisis is the concept that consumers have not been given the produce they were lead to believe - the opposite of Ronseal's famous motif 'it does exactly what it says on the tin'.

When Will 'Spin' Finally Be Axed?

Francis Ingham | Posted 19.03.2013 | UK Politics
Francis Ingham

Spin is an anachronistic, meaningless and negative term. So with the world starting to recognise the long-term value of good communications, isn't it time we put the spin to bed for good?

The Dawn of the New Nomads

Green Futures | Posted 10.03.2013 | UK Tech
Green Futures

We're witnessing the rise of the modern nomad, "defined not by what they carry but by what they leave behind". That's the definition the Economist proposed nearly five years ago, in a feature written in anticipation of a wireless world, called 'Nomads at last'.