The quality of European universities and their campuses not only affects policy agendas of education, research and innovation. It also affects Europe's position in the global competition for the best students and professors (the global 'battle for brains'), and the wider competitive advantage, productivity, profitability and sustainable development of Europe.
Globalisation has rendered us increasingly inter-dependent with massive opportunities and also risks/challenges as a result. Driven by technological advances from transport, to communications, and electronic networks, globalisation has delivered important advancements in terms of movement and exchange of people, ideas, values, resources, commodities and finance.
When it comes to business, competition is something that is always present. We could work in our own little bubble and forget that our competitors are out there, but, the fact remains that, in order for a client to give you business, it means that one of your competitors has to lose it. In some respects, business is a never-ending competition of winning and losing clients against your competitors...
I'd never wanted anything like I wanted to be a writer. I remember spending whole days sitting around and moping about how I'd never be good enough/would never manage it/would never get to be an actual writer. I realise now that this was somewhat pathetic... but it did half lead to some very vague experiences of publishers before the competition.