Conservative Advertising

Nothing to Hide, Nothing to Fear - How to Use Slogans and Sound-Bites to Get What You Want

Mark Fletcher-Brown | Posted 23.06.2012 | UK
Mark Fletcher-Brown

Research on how people make judgements suggests that we all too often rely upon skewed models of how the world works and perverse common sense. In making sense of the world, we are vulnerable creatures, easily swayed by rhetoric and slogans.