When he and Osborne say 'we're in this together' and that we have one world which we must share, they are right. What is needed is for this to be acted on. Those who sail off-shore need to be returned to port, and those who have so much must accept the gravity of their responsibilities, set their feet on the ground and do the hard work of creating a little heaven on earth - for everyone.
Ed Vaizey, the Minister for Culture and the Digital Economy has echoed the Prime Minister's message to young voters last week and urged video gamers to vote to remain in the upcoming referendum on the European Union.
While our own Prime Minister benefits from an offshore fund established to avoid tax - one of my grandparents is lumped with a backdated tax collection totalling £2500, and has to take out a bank loan to repay it. This is our economy. This is the system that we operate within and, frankly, it's on us to do something about it.
We aren't carrying out tough love anymore. Now, we are carrying out acts that are arrogant, short-minded and unnecessarily painful to people in the UK, who are starting to see our party for what it is. Nasty.
If you're one of the people who wants to capitalise on Cameron's offshore tax affairs to get your way, take a moment to think about how you're going about it - because what he has admitted to so far probably won't be enough to get the moderate majority to march alongside you. So if you think Cameron will be going the way of Iceland's PM any time soon, don't hold your breath.
With the Panama Papers the jig is up. Austerity's proposed logic, which has always been flawed, is now null and void. The public, in an extremely public fashion, now have proof of how the rich have robbed the poor.
Different rules seem to apply to the richest 1% compared to the rest of us. The revelations from the Panama papers are rocking political parties around the world. Making sure that the top 1% pay their fair share like the rest of us has become a key issue in this election.
In his days as corporate affairs director at Carlton Television, David Cameron would doubtless have advised that the cover-up is always more damaging than the original sin of omission.. Mr Cameron said he had "nothing to hide". To which, the obvious response is: 'Why not tell us in the first place?'
11.5 million documents leaked from "one of the world's most secretive companies", Panamanian law firm, Mossack Fonseca, have given us a view of how th...
I can totally relate to the 'human instinct to rally round our families', and I am glad the PM's family is just like mine. Now, when we hear David Cameron talk about 'hard-working, tax-paying families', we know he knows what that means.
In 2016 the number of people in Britain forced to rely on foodbanks to feed themselves and their children is legion, as is the number who've been reduced to despair because their benefits have been cut for the most minor of infractions...
Osborne must realise that genuine tax justice for women is not a once-a-month occurrence. It must cut across all tax and spend policies, universally, and help rather than hinder the fight for gender equality.
Day one of the Panama papers scandal was Cameron's chance to be a grown up. He had a chance to say that he had invested in offshore funds in the past. He had the chance to say sorry. Even better, he has the actual power to change his behaviour and commit to improving the regulation on this sort of avoidance... It is really, really hard to say if you've made a mistake. It takes courage. The UK Prime Minister had a chance to show courage, he had a chance to give us some faith in politicians. Instead he was a coward. A coward who cheats. Same old same old. We deserve better.
"We face a systematic industrial massacre" said the EU's Industry Commissioner, Antonio Tajani in September 2013. Over the last year his prediction has come true. The UK's steel industry is on its last legs, deprived of oxygen, gasping for air.
We need a government that will tighten regulations around tax avoidance, increase transparency and ensure everyone pays their fair share. That is the least that the public - a rightfully angry public - deserve.
How good is your memory? Does it stretch back to 2013? Or perhaps 2011? Right now, David Cameron is hoping it doesn't. In those years he made a lot of promises that are no longer convenient for him, so he would prefer you forgot them.