Gone are the aggressive spin doctors, replaced by Gok Wan and his team of make over stylists, convincing Ed Miliband that a Hoxton fin, skinny jeans and Superdry T shirt is the ideal look to convince the electorate of Beaconsfield to vote Labour.
Campaigning on the streets or displaying advertisements that highlight a party's qualities as opposed to the opposition's flaws are a far healthier way to engage with the population. We should be voting for the party that best represents our needs, not voting against the person who looks more foolish on a billboard above a random street corner.
With the General Election appearing on the horizon, the choice of which party to vote for has created the same dilemma as deciding upon how best you would like to be killed. The only difference being that if you are dead, you would not have to contemplate the outcomes of the choice of political party you have had to make.
"A day like today is not a day for soundbites", so said Prime Minister Tony Blair before deploying one to herald the Good Friday Agreement. The reality is that soundbites and politics go hand in hand, and to win in May parties will have to master this linguist art in order to succeed.
The thing is, politicians are getting their priorities all wrong. They're running around photoshopping campaign posters and trying 'out-norm' each other on Question Time - while what they should be doing is sitting down with a pie, some gin and and the Game of Thrones box set.
Until taxpayers are able to see how much of their taxes go to the NHS and can explicitly see that amount increase every time more is spent on health, then the NHS will remain degraded as a subject of mere political point scoring. Voters will be unable either to make serious judgments as to whether they are getting value for money or hold politicians to account as they throw out whatever numbers they choose in the usual election time silly auction.
Whenever a general election is in sight, party strategists waste no time in analyzing how best to threaten the competition. Often, such maestros will flock to the political archives, tracing the tracks of past elections in the search for a tactic that will lead their party to victory...
In the same way it is necessary to have limits on freedom of speech, we must too have limits on tolerance of intolerance. Too many independent faith schools break this threshold, perpetuate division and prevent meaningful cross-faith contact. In the interests of better long-term integration, we should gradually ban them.
It seems then, that much like the high-pressure fluid injected to fracture our rock, mounting pressure from politicians and campaigners is creating cracks throughout Britain. Indeed, it is no longer just the 'Green Blob' that opposes fracking.
I understand the need for diplomatic niceties to be observed. That's why when a royal head of state dies, I'm perfectly happy for one of our royals to attend the funeral. But why on earth do we have to send the prime minister as well? ... Wouldn't it be nice if, like Germany, we could halt our arms sales to what is undoubtedly one of the nastiest regimes on the planet. And when the new king dies - he's already 79 - perhaps we could send Prince Charles on his own. I'm sure he'd manage just fine.
With just 96 days (at the time of writing) until Britain heads to the polls, the general election campaigns have kicked off in earnest. Mainstream political parties are scrambling over each other to demonstrate their credentials in the hope of standing out...
It's time to realize that our best hope of getting devolution and the powers we need to make things better is to stop asking for more money and more land, and simply make a case for better control over what we have. London is a Powerhouse with even more potential to maximise.
I don't smoke marijuana, however I completely support the case for legalisation. An increasing amount of people are turning to the drug to help with ongoing medical issues such as cancer and arthritis. Marijuana has been proven to help relieve pain and improve quality of life over more conventional legal drugs such as Morphine.
With attention focused on the very beginning of fundamental rights protection as well as the successor framework to the Millennium Development Goals, 2015 is an opportunity to refocus and reinvigorate our efforts towards achieving equality of rights for all.
Face it: over the last five years, Britain's social safety net has been reduced to tatters. We're letting more and more of the country's most at-risk individuals slip into deprivation. Yet even as food bank parcels continue to fly off the shelves at breakneck speed, we're still being asked to forgo basic empathy in the name of economic growth.
Before we as a country tear ourselves to pieces, I thought it would be worth briefly reflecting on the NHS and what we, as taxpayers, want from our political leaders. This is a very personal reflection on the health service, and so should be taken as such...