It started as a guilty pleasure. A simple way to abdicate intellectual responsibility for an hour and look at attractive people talking about meaningless things, feeling smug about how great London looks and bathing in the extended idea that ALL our lives could actually be TV-ready with just a bit more editing and a more committed use of Instagram.
We are living through a time of endless choice and unlimited convenience. Whether we're deciding on cars, mobile phones, holidays or simply which sandwich to have for lunch, the range of available options can be genuinely overwhelming. Yet with so much effort dedicated to giving us what we want, and enjoying unprecedented levels of income, entertainment, and calories as 21st century Britons, we don't appear any happier for it. In return for having Everything Now, we have to work harder and longer. According to the TUC, UK employees work some of the longest hours in Europe, so it's no surprise that unhappiness at work is often cited as a major cause of this broader discontent.