Increased spending, confidence and confidence in the future all bodes well for the future. But let's not get too excited. It is clear that beneath these headlines, many consumers are still struggling. For instance, positivity over prospects for future personal finances varies significantly across the UK. Londoners and people in the West Midlands are much more likely to feel positive about their future finances than those in the North West or in Wales.... Our data shows men are more likely than women to be feeling positive about their financial situation...
The New Year is upon us, and the blogosphere is awash with posts along the lines of 'Predictions for 2014' and 'What will be big in the next twelve months'. The irony is that we live in an increasingly unpredictable, turbulent world, in which accurate forecasting is an increasingly hard act to master.
On Wednesday, Unilever chose Universal Children's Day to launch the latest phase of their work to integrate the creation of a better world into their marketing. At a time when the world's politicians are winding up in Warsaw after another round of failing to do anything significant about climate change, it is wonderful to see one of our largest corporations taking unilateral action in such committed fashion.
I believe the answer is simple to identify, but deeply difficult to resolve. It lies in the fact that the dominant metaphor for the role of the individual in society today is that of the Consumer; and that while we talk to ourselves as Consumers, we simply will never solve climate change. Here are the four reasons why not.
Corporate Social Responsibility (CSR) has been a buzzword for companies since the turn of the 21st century, particularly from 2010 onwards. However, the dynamics of CSR have changed during this period, due to the growth of new communication tools and new areas of operation. This has resulted in CSR developing a new set of parameters.