UK Consumers

Consumers Cutting Back Less, But Remain Cautious

Matthew Oakley | Posted 07.08.2014 | UK
Matthew Oakley

One of the areas to see the biggest falls in proportions of consumers cutting back is holiday spending. This time last year, over half (53%) of consumers said they would be cutting back on holiday spending in the coming months. That figure now stands 15 percentage points lower at 38%.

The Quickest Way to Lose a Customer - Treat Them Badly

Robert Williams | Posted 06.08.2014 | UK
Robert Williams

Business leaders of course know the golden rule that "the customer is always right" but this isn't always filtering down to some members of staff. And sometimes, it won't even be their fault, simply the consequence of circumstance.

It Has Never Been More Important to Breathe Life Back in Zombie Brands

Mark Artus | Posted 02.07.2014 | UK
Mark Artus

During our day to day lives we are surrounded by businesses and their brands, but what most people don't know is that there is an estimated 100,000 zombie brands operating around the world, according to the Adam Smith Institute.

Volunteer's Week - Good for You, Good for Business

Adam Stones | Posted 02.08.2014 | UK
Adam Stones

Do you volunteer, do you give up time to share your experience with people or projects that could benefit from your assistance?

Is the Squeeze on Living Standards Over? (Spoiler: Yes, but No)

Matthew Oakley | Posted 05.07.2014 | UK
Matthew Oakley

Increased spending, confidence and confidence in the future all bodes well for the future. But let's not get too excited. It is clear that beneath these headlines, many consumers are still struggling. For instance, positivity over prospects for future personal finances varies significantly across the UK. Londoners and people in the West Midlands are much more likely to feel positive about their future finances than those in the North West or in Wales.... Our data shows men are more likely than women to be feeling positive about their financial situation...

Is the Present System of Consumer Protection Up to the Job?

Richard Lloyd | Posted 01.07.2014 | UK Politics
Richard Lloyd

It's good for the economy if action by regulators helps drive consumer demand for the best businesses, supporting their growth, incentivising efficiency and innovation. That, obviously, is what Which? has been about since the 1950s. But is the present system of consumer protection up to the job?

EU Telecoms Reforms Will Enhance Consumer Choice and Economic Growth

Sarah Ludford | Posted 03.06.2014 | UK
Sarah Ludford

MEPs have adopted their position on the most ambitious reform of the EU telecoms market for a quarter of a century, as a basis for negotiations with the EU governments in the Council of Ministers.

Good Energy Forced a Household in the UK to Sit in Dark for Two Days

Ehsan Khodarahmi | Posted 23.05.2014 | UK
Ehsan Khodarahmi

Good Energy forced a household in the UK to sit in dark for two days after they switched from one energy provider to Good Energy. The new customer had to throw their frozen food away as a result.

Adapting to the Needs of Young Consumers

Peter Vicary-Smith | Posted 16.05.2014 | UK
Peter Vicary-Smith

They say youth is wasted on the young - but how easy is it to be a young person these days? Many are struggling to find employment and for those who have jobs, they face falling wages, rising prices and a struggle to get on to the property ladder.

Fair Trade Insights for Fairtrade Fortnight - What Do Consumers Think About Brands With a Fair Trade Ethos?

Jack R. Miles | Posted 05.05.2014 | UK
Jack R. Miles

As we're approaching the conclusion of Fairtrade Fortnight, which runs from 24th February to 9th March, it feels appropriate to look in detail at what fair trade means for brands and consumers today.

When Doing Nothing Works in Your Favour

Colin Strong | Posted 05.05.2014 | UK Tech
Colin Strong

There is a fundamental problem at the heart of many industries - consumers seem to be unwilling or unable to do anything to switch their supplier despite the savings or enhancements to their service that could accrue by doing so.

Why Brands Must Communicate From the Shelf Out

Mark Artus | Posted 26.04.2014 | UK
Mark Artus

Consumers consistently tell us that brands should provide clearer messaging from the supermarket shelf outwards, rather than relying on marketing to drive sales. I fully agree and believe many brands simply aren't doing enough to capture consumer imagination where it matters most - in store.

New Research Shows Why Retailers Must Harness Digital to Turn Off Shopper 'Auto-pilot'

Mark Artus | Posted 18.04.2014 | UK Tech
Mark Artus

This new era means that the customer is in total control and will treat standard operating procedures with disdain. Catalina's research shows retailers and brands alike must embrace this new dawn, innovate around these new digital enablers and create enjoyable, meaningful shopping experiences.

New Individuals, New Context: The Citizen and the Sharing Society

Jon Alexander | Posted 05.04.2014 | UK Tech
Jon Alexander

This is a huge era of opportunity. It is now possible for us to work together on a scale never known before to design and create a truly inclusive world. Our shared hope in this working on this piece together is that if we can see this picture, we can seize it.

Fortune Favours the Bold: 2014 - A Year for Unpredictable Marketing Approaches

Jack R. Miles | Posted 22.03.2014 | UK
Jack R. Miles

The New Year is upon us, and the blogosphere is awash with posts along the lines of 'Predictions for 2014' and 'What will be big in the next twelve months'. The irony is that we live in an increasingly unpredictable, turbulent world, in which accurate forecasting is an increasingly hard act to master.

Mastercard and PayAnywhere Forge Bond; Consumers to Gain?

Preetam Kaushik | Posted 19.02.2014 | UK Tech
Preetam Kaushik

It has been long since consumerism left the alleys of physical stores and supply chains, and made internet its alternate home. In fact, nothing else t...

The Five Which? Charts That Frame the Autumn Statement

Matthew Oakley | Posted 02.02.2014 | UK Politics
Matthew Oakley

When the Chancellor stands up to give his Autumn Statement on Thursday, he will be reassured that the economy and consumer views are more positive than this time last year. But Which? consumer insight shows that the battle isn't yet won.

Unilever and Project Sunlight: New Awakening or False Dawn?

Jon Alexander | Posted 25.01.2014 | UK
Jon Alexander

On Wednesday, Unilever chose Universal Children's Day to launch the latest phase of their work to integrate the creation of a better world into their marketing. At a time when the world's politicians are winding up in Warsaw after another round of failing to do anything significant about climate change, it is wonderful to see one of our largest corporations taking unilateral action in such committed fashion.

COP19: Right Conversation, Wrong People

Jon Alexander | Posted 23.01.2014 | UK
Jon Alexander

I believe the answer is simple to identify, but deeply difficult to resolve. It lies in the fact that the dominant metaphor for the role of the individual in society today is that of the Consumer; and that while we talk to ourselves as Consumers, we simply will never solve climate change. Here are the four reasons why not.

How the Digital Era Has Transformed Companies' and Consumers' Experience of CSR

Jack R. Miles | Posted 23.01.2014 | UK Tech
Jack R. Miles

Corporate Social Responsibility (CSR) has been a buzzword for companies since the turn of the 21st century, particularly from 2010 onwards. However, the dynamics of CSR have changed during this period, due to the growth of new communication tools and new areas of operation. This has resulted in CSR developing a new set of parameters.

If Britain Leaves the EU, What Will the Impact on Consumers Be?

Tom Scholes-Fogg | Posted 29.12.2013 | UK Politics
Tom Scholes-Fogg

There are many benefits to being a member of the EU; not least the increased rights consumers have as a result of being a European citizen. There are literally dozens of examples where consumers have protections in place, and in some cases such protections are not written down within national law.

First Admit You Have a Problem, Then Get Help: What Tesco Should Do Next

Jon Alexander | Posted 22.12.2013 | UK
Jon Alexander

Tesco's announcement, potentially, is different. If Coke are still saying 'there's a problem that we're involved in, but we're not the problem', Tesco are saying 'we are part of this problem - but we can't solve it on our own'.

Government Must Prioritise Portion Size Problem

Simon Gillespie | Posted 20.12.2013 | UK Lifestyle
Simon Gillespie

Nearly two-thirds of UK adults are overweight or obese. So are a third of our children. It's a problem that isn't going away and it has severe consequences for the health of millions across the UK. So we need new approaches to tackling the causes of obesity.

Sex Sells: But What Price Genuine Change?

Jon Alexander | Posted 23.01.2014 | UK Lifestyle
Jon Alexander

Are we really satisfied in our hamstrung, restricted role as passive consumers of the society we are given? Or do we want to step up and take a role as active citizens in the construction of something more equitable, more meaningful, and more authentically free?

Why The Wanton New Bridget Should Be Adland's New Darling

Grant Feller | Posted 30.11.2013 | UK Entertainment
Grant Feller

She may balk at the idea - as may her creator - but Bridget Jones should be the poster girl for a web-savvy generation that becomes the spine for a new consumerism.