My advice to any company involved in the content land grab would be to find themselves an experienced sub, and do it quickly - before they all retrain and their indispensable talents are lost to us forever.

Whether you like it or not, in a digital age, the reputation you have online will influence some of the outcomes in your life. In other words, everyone today is responsible for an undertaking previously left to marketers, that is, building a brand. And this one really matters, because it is you!

Marketers know infographics can be advantageous. That's the good. But there is also the bad - and unfortunately - the ugly. Let's take a closer look at how this process is unfolding, what strategies to bear in mind, and what the future of infographics holds.

It won't be long before you're surrounded by zombies. Everywhere you turn they'll be there, determined in their efforts to get a piece of you. I'm not...

Blogging represents an opportunity. If you are authentic and interesting, you will see numerous benefits, from SEO to greater engagement on social networks. Like any business opportunity there is a cost associated, which is why those who will benefit most will blog smart in 2013.

Here are the three lessons brands should take from the US election.

The more content you produce, the easier it will be to support positive search engine results and stay on the good side of Google. The zoo animals Google have released only want to see authentic, well written, and relevant human content. Be true to your business.

Information has been democratised in a way never experienced in any previous generation. The companies that understand this will be able to take full advantage in order to create better and more sustainable businesses. Those that don't, will find themselves left behind.